Vol. 326 No. 1 (2024): Herald of Khmelnytskyi National University. Economic sciences

Статті

• FEATURES OF DEVELOPING A DIGITAL MARKETING STRATEGY IN AN ELECTRONIC BUSINESS ORGANIZATION

  Oksana BOLOTNA, Viktoriia LIASHEVSKA, Dmytro SIVKIV (Author)

  9-13

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• GRAIN EXPORT OF UKRAINE IN THE CONDITIONS OF WAR

  Oksana BEZSMERTNA, Yevhenii MUSYCA (Author)

  14-17

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• ANALYSIS OF THE CURRENT STATE AND DEVELOPMENT TRENDS OF THE HEALTH CARE SPHERE OF UKRAINE

  Vladyslav KHMELYK (Author)

  18-22

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• DETERMINATION OF CAPITAL INVESTMENT TRENDS OF INDUSTRIAL PRODUCTION IN THE CONDITIONS OF UNCERTAINTY, THREATS AND RISKS

  Svitlana TULCHYNSKA, Olga KOZHEMIACHENKO (Author)

  23-26

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• MODELS AND METHODS OF BORROWED CAPITAL’S MANAGEMENT OF THE ENTERPRISE

  Anzhelika AZAROVA, Аlla KRAIEVSKA, Yuliia MIRONOVA, Maxim LITUN (Author)

  27-31

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• THEORETICAL AND METHODOLOGICAL BASIS OF THE STUDY OF SOCIAL ENTREPRENEURSHIP

  Oleksandr KATSORA (Author)

  32-38

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• THE ROLE OF THE NEW MARITIME ROUTE IN ENSURING CUSTOMS INTERESTS OF UKRAINE DURING FULL-SCALE WAR

  Valeriia PROKOPENKO, Oleksandra SMIRNOVA, Artur ZUBRYTSKYI (Author)

  39-44

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• DEVELOPMENT OF DIGITAL MARKETING OF BANKING INSTITUTIONS

  Liudmyla NIANKO, Vitalii NIANKO (Author)

  45-51

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• BLOCKCHAIN IN HR: NEW HORIZONS OF SECURITY AND TRANSPARENCY IN THE DIGITAL ECONOMY

  Тetiana CHERNYCHKO, Marianna STEHNEI, Volodymyr PROSKURA (Author)

  52-57

• DECISION MAKING SUPPORT MODELS IN THE MANAGEMENT OF ENTERPRISES AT NETWORK STRUCTURES: SECURITY KNOWLEDGE BASE

  Lesia BUIIAK (Author)

  58-64

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• FOOD AVAILABILITY AND STATE SUPPORT FOR FOOD SECURITY DURING WAR

  Tamara LOZYNSKA (Author)

  65-70

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• PRACTICAL TOOLKIT FOR FORMING THE ECONOMIC SECURITY OF ENTERPRISES OF NETWORK STRUCTURES: INFORMATIONAL AND ANALYTICAL ASPECT

  Andrii KOLESNIKOV (Author)

  71-76

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• CONCEPTUALIZING THE INTERDEPENDENCE OF THE PHENOMENA OF «STATE COMPETITIVENESS» AND «NATIONAL SECURITY»

  Hryhorii SYTNYK, Yevhenii TARAN (Author)

  77-81

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• PRAGMATICS OF THEORETICAL RESEARCH IN THE SPHERE OF FINANCIAL SECURITY OF ENTERPRISES OF NETWORK STRUCTURES: SAFE MEASUREMENT

  Mykola STETSKO, Oleksandr KVASOVSKYI (Author)

  82-87

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• POSSIBILITIES OF APPLICATION OF FOREIGN EXPERIENCE IN THE PROCESS OF MANAGEMENT OF FINANCIAL RESOURCES OF DOMESTIC ENTERPRISES

  Oksana LOPATOVSKA, Anastasiya BOMOK (Author)

  88-91

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• STATUS, PROBLEMS AND PERSPECTIVES OF WORK OF ENTERPRISES IN UKRAINE

  Ivan VLASENKO, Larysa MYKHALCHYSHYNA, Tetyana BONDAR (Author)

  92-96

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• THE ROLE OF SOCIAL POLICY IN THE YOUTH LABOR MARKET IN AZERBAIJAN

  Khanym Hikmat gizi GULIYEVA (Author)

  97-102

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• VALUE ADDED TAX AS AN ECONOMIC CATEGORY AND OBJECT OF ACCOUNTING AND CONTROL

  Liudmyla BOHATCHYK, Victor LOPATOVSKYI, Karyna BEZNOSKO (Author)

  103-111

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• SUSTAINABLE DEVELOPMENT AND ARCHITECTURE: ECONOMIC FEASIBILITY OF DUALISTIC CONSTRUCTION

  Oleksii YASHCHENKO, Dmytro MAKATORA, Ruslan KUBANOV (Author)

  112-117

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• INCREASING THE EFFICIENCY OF MANAGEMENT OF THE PERFORMANCE OF MARKETING ACTIVITIES OF THE ENTERPRISE IN THE CONDITIONS OF DIGITALIZATION AND THE POST-WAR PERIOD

  Ludmila LARKA (Author)

  118-122

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• GREEN FINANCE: THEORETICAL ASPECT AND FEATURES OF FUNCTIONING IN UKRAINE

  Dina SHKVARUK, Lesya DONCHAK (Author)

  123-127

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• INSTRUMENTS OF STATE REGULATION OF EXPORTS UNDER THE CONDITIONS OF MARITAL STATE

  Nataliia SMENTYNA (Author)

  128-134

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• CHANGES IN UKRAINE'S AGRICULTURAL TRADE WITH THE EUROPEAN UNION DURING WAR

  Bogdan DUKHNYTSKYI (Author)

  135-139

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• THE KEY RATE OF THE CENTRAL BANK AS A MONETARY POLICY TOOL

  Yuliya HARKUSHA, Olena IVANOVA (Author)

  140-143

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• GUIDING PRINCIPLES OF CREATING AGRO-FOOD SYSTEMS RESISTANT TO SHOCKS AND CRISES

  Olena POHORIELOVA (Author)

  144-150

  • PDF (Ukrainian)

• GENDER ATTITUDES OF PERCEPTION AND BUILDING A MARKETING STRATEGY

  Veronika YEVCHENKO, Andriy KUZEMKO (Author)

  151-155

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• CONTENT-ANALYTICAL CHARACTERISTICS OF TAX DEBT IN UKRAINE

  Viktoriia RUDENKO (Author)

  156-165

  • PDF (Ukrainian)

• TRANSFORMATION OF CONSUMER (CLIENT) CAPITAL PROPERTIES THROUGH BEHAVIORAL MECHANISMS OF DIGITIZATION

  Katerina HANNOUF (Author)

  166-173

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• FORMATION OF THE COST SYSTEM BASED ON THEIR OPTIMAL STRUCTURE

  Maxim IVANOV (Author)

  174-182

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• THE ROLE OF DIGITAL TECHNOLOGIES IN ENHANCING THE EFFICIENCY OF MECHANISMS FOR IMPLEMENTING PUBLIC POLICY ON MANAGING SOCIAL CONFLICTS IN UKRAINE

  Roman STADNIICHUK (Author)

  183-188

  • PDF (Ukrainian)

• IMPACT OF DIGITAL TRANSFORMATION ON MECHANISMS OF STATE MANAGEMENT OF REGIONAL DEVELOPMENT

  Oleksandr KORNAHA (Author)

  189-193

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• MANAGEMENT OF THE DEVELOPMENT OF THE ENTERPRISE IN THE CONDITIONS OF A DYNAMIC EXTERNAL ENVIRONMENT

  Nataliya MAMONTENKO, Maxim MIKHLIAIEV (Author)

  194-198

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• IMPACT OF DIGITAL TRANSFORMATIONS ON PUBLIC SERVICES

  Oleksandr BRECHKO (Author)

  199-207

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• IMPLEMENTATION OF MARKETING TOOLS TO INCREASE CUSTOMER LOYALTY

  Tetiana USTIK, Nataliya KOLODNENKO (Author)

  208-214

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• PRINCIPLES OF STRATEGIC COMMUNICATIONS IN PUBLIC ADMINISTRATION

  Liudmyla GRYNEVYCH, Yevhenii LYTOVCHENKO (Author)

  215-221

• HR TECHNOLOGIES IN PERSONNEL MANAGEMENT AS A COMPONENT OF THE FINANCIAL AND ECONOMIC SECURITY OF ENTERPRISES IN THE CONDITIONS OF DIGITAL TRANSFORMATION

  Iryna KRAMARENKO, Iryna NADTOCHII, Nataliya HRYSHYNA (Author)

  222-226

  • PDF (Ukrainian)

• FINANCIAL RESTRUCTURING IN CONDITIONS OF WARTIAL LAW

  Anatolii VDOVICHEN, Oksana SHPATAKOVA (Author)

  227-232

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• COMPREHENSIVE ASSESSMENT OF THE QUALITY OF SERVICES PROVIDED TO RAILWAY PASSENGERS AS A STRATEGIC TOOL FOR ENSURING THE ECONOMIC SUCCESS OF RAILWAY ENTERPRISES

  Maryna RUDENKO (Author)

  233-246

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• ECO-INNOVATIVE PROJECTS FOR TERRITORIAL DEVELOPMENT: EXPERIENCE AND PRACTICE OF THE EU

  Olha MARCHENKO, Nadiіa NOVYTSKA (Author)

  247-253

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• THE CONCEPT OF THE COOPERATIVE-LOCAL MICRO-NETWORK AS AN INSTRUMENT OF INCLUSIVE DEVELOPMENT AND SUPPORT OF UKRAINE'S ENERGY SECURITY

  Volodymyr LYPOV (Author)

  254-261

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• ENERGY SECURITY OF THE COUNTRY DURING THE WAR: BARRIERS AND PROSPECTS FOR OVERCOMING

  Yuliia KOVALENKO, Dmytro LAZARENKO, Olha MARCHENKO (Author)

  262-266

  • PDF (Ukrainian)

• USE OF IFRS BY ENTITIES OF SMALL BUSINESSES: FEATURES OF IMPLEMENTATION AND PROBLEM ASPECTS

  Olena POLISHCHUK, Viktoriia BILOUS (Author)

  267-273

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• ADAPTATION OF THE PRICE STRATEGIES OF ENTERPRISES TO CRISIS CHALLENGES ON THE BASE OF MARKETING RESEARCH

  Nataliia SHEVCHENKO, Iryna HANZHALA (Author)

  273-279

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• POLICY OF MANAGEMENT OF THE HOUSEHOLD BUDGET

  Valentyna YASYSHENA, Alla DOLIUK, Yuliia YAROVA (Author)

  280-288

• NETWORK METHODS OF SIMULATION OF IT PROJECT MANAGEMENT PROCESSES IN THE CONDITIONS OF THE DIGITAL ECONOMY

  Yanina KOLODINSKA (Author)

  289-296

  • PDF (Ukrainian)

• STATE AND DIGITAL VECTORS OF THE DEVELOPMENT OF THE MARKET OF INCLUSION OF UKRAINE

  Dmytro MAZUR, Oleksandr MAZUR, Галина МАЗУР, Antonina KOVBII (Author)

  297-302

  • PDF (Ukrainian)

• TAX PLANNING IN THE FINANCIAL MANAGEMENT SYSTEM

  Halyna POHRISHCHUK, Nadiia HOLOVAI, Snizhana BEI (Author)

  303-308

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• KEY FACTORS FOR PROMOTING ENTREPRENEURSHIP AT THE LOCAL LEVEL

  Liliya TERENIAK, Pavlo KHARCHENKO (Author)

  309-313

  • PDF (Ukrainian)

• TRANSFORMATION OF BUSINESS MODELS OF ENTERPRISES IN THE CONDITIONS OF WAR

  Tetyana FERTIKOVA (Author)

  314-320

  • PDF (Ukrainian)

• STATE INVESTMENT POLICY IN UKRAINE DURING THE WAR AND POST-WAR PERIOD

  Nataliia TANASIENKO, Ivan VRUBLEVSKYI, Vasyl PYATNYCHKA, Vadym URIZCHENKO (Author)

  321-326

  • PDF (Ukrainian)

• CORPORATE SOCIAL RESPONSIBILITY – THE KEY TO SUSTAINABLE BUSINESS DEVELOPMENT

  Volodymyr BAILO (Author)

  327-334

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• RISK AS A FACTOR IN DECISION MAKING IN FINANCING PROJECTS IN THE FIELD OF INFORMATION TECHNOLOGY

  Oleksandr RIABCHYKOV (Author)

  335-340

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• MOTIVATION OF SOCIALLY RESPONSIBLE BUSINESS ACTIVITIES (ANALYSIS OF RESEARCH BY WESTERN SCIENTISTS)

  Viktoriia KOMPANIETS, Oleksandr BELA (Author)

  341-349

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• FORESIGHT AS A TOOL FOR RESPONSIBLE PUBLIC MANAGEMENT AND ADJUSTMENT OF INTERNATIONAL ECONOMIC POLICY IN THE FOCUS OF GLOBAL DEVELOPMENT PROBLEMS

  Volodymyr PANCHENKO, Nataliia REZNIKOVA, Oksana IVASHCHENKO (Author)

  350-358

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• AI SYSTEMS FOR OPTIMIZING ENERGY PROCESSES: INNOVATIVE APPROACH TO THE SUSTAINABLE DEVELOPMENT OF ENTERPRISE

  Olga DEGTIAREVA, Tетіана КUKLINOVA, Sofiia КUKLINOVA (Author)

  359-362

  • PDF (Ukrainian)

• MANAGEMENT OF TRADE NETWORK COMPETITIVENESS

  Julia BROVKINA (Author)

  363-367

  • PDF (Ukrainian)

• ACTIVATION OF THE INFLUENCE OF THE BANKING BUSINESS ON ENSURING THE SUSTAINABLE DEVELOPMENT OF THE ECONOMY OF UKRAINE

  Andrii GUKALIUK, Yaryna PAS (Author)

  368-372

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• CURRENT STATE AND DEVELOPMENT TRENDS OF E-TRADE IN UKRAINE

  Larina YAROSLAVA, Olena NAHORNA (Author)

  373-380

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• THE ROLE OF ECONOMIC AND MATHEMATICAL MODELS AND INFORMATION TECHNOLOGIES IN MARKETING ACTIVITIES OF RETAIL ENTERPRISES

  Tetiana BURTSEVA, Lidiia VASYLCHENKO, Serhii PEPCHUK, Tetiana PALONNA (Author)

  381-385

  • PDF (Ukrainian)

• MODERN PRINCIPLES OF THE DEVELOPMENT OF ENOGASTRONOMIC TOURISM IN THE ODESSA REGION

  Tеtiana KALYNA, Yevhenii RUDNICHENKO (Author)

  386-391

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• PARTICIPATION OF UKRAINE IN INTERNATIONAL MIGRATION PROCESSES UNDER THE CONDITIONS OF WAR

  Yuliia TUNITSKA, Nazarii TUNITSKYI, Daryna DAVIDENKO, Maxim ZIZA (Author)

  392-402

  • PDF (Ukrainian)

• DIGITAL MULTILEVEL SYSTEM OF TRANSPARENCY MANAGEMENT OF FINANCIAL RELATIONS

  Oleksii ZAKHARKIN, Natalia NEBABA, Oksana LEBID, Vitaly ZMIENKO, Maxim KORNEYEV (Author)

  403-409

• PARADIGM OF DIGITAL TRANSFORMATION OF ENTERPRISE BUSINESS PROCESSES

  Rea Christian Elias FERNANDEZ (Author)

  410-414

  • PDF (Ukrainian)

• CURRENT TRENDS OF ECONOMIC DIPLOMACY OF UKRAINE IN THE MIDDLE EAST

  Andrii ZASTAVNYI, Oleh IVASHCHUK (Author)

  415-421

  • PDF (Ukrainian)

• ENTERPRISE INTERNET MARKETING: METHODS, TOOLS, DEVELOPMENT TASKS

  Vitalii SHARKO, Alla TERNOVA, Viktoriya KRYVESHCHENKO (Author)

  422-426

  • PDF (Ukrainian)

• CREATIVE APPROACHES TO STRENGTHENING THE COMPETITIVENESS OF THE ENTERPRISE

  Yuriy KRAVCHIK, Yuriy RUZHITSKYI (Author)

  427-433

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• INCREASE THE EFFICIENCY OF PERSONNEL MONITORING BASED ON THE USE OF SOFTWARE

  Valentyna HELMAN, Оleksander CHEREP, Lilija BEXHTER (Author)

  434-438

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• MACRO- AND MICROECONOMIC GUIDELINES FOR INCREASING THE ECONOMIC EFFICIENCY OF ENTERPRISES IN THE SERVICE SECTOR

  Vladyslav MAIBORODA (Author)

  439-443

  • PDF (Ukrainian)

• STATE POLICY TOOLS FOR ACTIVATION OF THE DIGITALIZATION PROCESSES OF THE TOURIST COMPLEX OF UKRAINE

  Taras VASYLTSIV, Nataliya NAKONECHNA (Author)

  444-448

  • PDF (Ukrainian)

• IMPLEMENTATION MECHANISM OF THE STATE POLICY TO PROVIDE ECONOMIC SECURITY OF MACHINE-BUILDING INDUSTRY

  Oksana REDKVA (Author)

  449-452

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• PROJECT MANAGEMENT METHODS FOR REENGINEERING THE ORGANIZATION'S BUSINESS PROCESSES

  Tetiana PILIAVOZ, Iryna SHVARTS, Andriy KRAEVSKYI, Ilona PUSTILNIK (Author)

  453-457

  • PDF (Ukrainian)

• CONCEPTUAL PRINCIPLES OF CAPITAL MANAGEMENT IN THE SYSTEM OF ENSURING THE STABILITY OF BANKS

  Yuliia BUHEL (Author)

  458-463

  • PDF (Ukrainian)