Vol. 336 No. 6 (2024): Herald of Khmelnytskyi National University. Economic sciences

Статті

• BRAND DEVELOPMENT MANAGEMENT IN SOCIAL NETWORKS

  Alona TANASIICHUK, Olha HROMOVA, Andrii KRUPSKYI (Author)

  9-16

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• VERIFICATION OF THE SCIENTIFIC COMPONENT OF THE ACCOUNTING OF BUDGET INSTITUTIONS

  Serhii BARDASH, Valentina SHAPOVALOVA, Alla PASHKOVA (Author)

  17-26

  • PDF (Ukrainian)

• MODERN TRENDS AND CHALLENGES IN INTERNATIONAL MANAGEMENT: STRATEGIC APPROACHES TO ADAPTATION IN CONDITIONS OF GLOBAL UNCERTAINTY

  Victoriia OLIINYK, Illia YEFREMOV (Author)

  27-32

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• PECULIARITIES OF ENSURING THE ECONOMIC SECURITY OF THE STATE

  Rostyslav POPOVYCH (Author)

  33-39

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• FACTORS OF DIGITAL TRANSFORMATION OF AN ENTERPRISE IN THE CONTEXT OF DIGITALIZATION

  Oleh HLADKYI (Author)

  40-46

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• DIRECTIONS AND MEANS OF ACTIVATING THE INTEGRATED INNOVATIVE DEVELOPMENT OF THE ENTERPRISE

  Ihor BAS (Author)

  47-51

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• THE ROLE OF SOCIAL RESPONSIBILITY IN THE USE OF ARTIFICIAL INTELLIGENCE IN THE MARKETING ACTIVITIES OF AN ENTERPRISE

  Tetiana SHUBA, Oksana BOLOTNA, Oleksandr VITOV, Alina KUDREVICH (Author)

  52-55

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• FINANCIAL CONTROLLING: ORGANIZATIONAL AND METHODOLOGICAL FUNDAMENTALS FORMATION AND FUNCTIONING AT THE ENTERPRISE

  Ivanna SYDORCHUK (Author)

  56-61

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• THE EVOLUTION OF WEBSITE DESIGN AS A RESULT OF ADAPTING MARKETING TOOLS TO CHANGES IN THE PSYCHOLOGICAL PERCEPTION OF INFORMATION BY TARGET AUDIENCES

  Аrtem MYKHAILOV, Vitaliy YOKHNA (Author)

  62-73

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• RISKS IN THE SYSTEM OF MANAGEMENT DECISION-MAKING AT THE ENTERPRISE

  Іhor TARLOPOV (Author)

  74-80

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• APPLICATION OF DIGITAL TOOLS IN HR ENGINEERING UNDER THE CONDITIONS OF ECONOMY DIGITALIZATION

  Mykhailo VEDERNIKOV, Oksana CHERNUSHKINA, Bohdan KROPYVNYTKSYI (Author)

  81-94

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• DEVELOPMENT OF PERSONNEL POTENTIAL IN ENSURING THE EFFICIENCY OF THE AGRICULTURAL ENTERPRISE

  Vitalii SOBCHYSHYN, Vladyslav SKUIBID, Yuliia DEREZA, Аnton MARKIN (Author)

  95-98

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• TOOLS FOR ACTIVATION OF INVESTMENT AND INNOVATION ACTIVITIES OF LOGISTICS ENTITIES

  Volodymyr PANCHENKO, Oksana PANCHENKO (Author)

  99-104

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• BUSINESS MANAGEMENT IN CONDITIONS OF UNCERTAINTY AND CRISIS

  Іryna HRABOVSKA (Author)

  105-111

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• PECULIARITIES OF THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE SPHERE OF TRADE ENTERPRISE

  Tetiana SHUBA, Oksana BOLOTNA, Viktoriia LIASHEVSKA, Andrii PRYLYPKO, Olga ZHYTCHENKO (Author)

  112-115

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• DEVELOPMENT OF APPROACHES TO BUILDING A SYSTEM FOR ASSESSING THE PERSONNEL POTENTIAL OF THE ENTERPRISE

  Olga POSVALIUK (Author)

  116-122

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• EFFICIENCY OF ORGANIZATIONAL STRUCTURES IN THE CONTEXT OF THE MODERN MANAGEMENT PARADIGM

  Tetiana TERESHCHENKO, Nadiya LALUEVA (Author)

  123-130

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• THE IMPACT OF INNOVATIONS ON THE DEVELOPMENT OF THE RESTAURANT BUSINESS IN UKRAINE DURING THE WAR

  Ivan BLAHUN, Taras KUBARYCH (Author)

  131-135

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• ANALYSIS OF BUSINESS ECOSYSTEMS IN THE CONTEXT OF CREATIVE INDUSTRIES DEVELOPMENT

  Serhii PROKOPENKO (Author)

  136-143

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• DIGITAL TECHNOLOGIES IN AGRICULTURAL PRODUCTION MANAGEMENT: ECONOMIC AND ENVIRONMENTAL ASPECTS

  Nataliia CHERNIKOVA, Yulia SATSIUK, Vadym KHALIAVA, Roman LELIUKH (Author)

  144-148

  • PDF (Ukrainian)

• FINANCIAL PLANNING, FORECASTING AND BUDGETING IN CORPORATE GOVERNANCE INFRUSTRUCTURE

  Glib ALEKSIN (Author)

  149-154

  • PDF (Ukrainian)

• PROBLEMS AND OPPORTUNITIES OF THE NATIONAL MARKET OF FRESH FLOWERS

  David KRUTYAK, Lyudmila DEMIDCHUK (Author)

  155-158

  • PDF (Ukrainian)

• WAYS OF ENSURING SOCIAL RESPONSIBILITY OF ARCHITECTURAL AND CONSTRUCTION COMPANIES: ECONOMIC BENEFITS AND FURTHER DEVELOPMENT VECTORS

  Oleksii YASHCHENKO, Ruslan KUBANOV, Dmitry PRUSOV, Dmytro MAKATORA (Author)

  159-165

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• STRATEGIC MANAGEMENT OF THE ECONOMIC SECURITY OF THE AGRICULTURAL ENTERPRISE IN THE BUSINESS ENVIRONMENT

  Oleksandr POMAZ, Rostyslav KRYVCHUN, Valerii PRYIMA, Vitalii LAZORENKO (Author)

  166-170

  • PDF (Ukrainian)

• THE IMPACT OF LIABILITY CLASSIFICATION ON THE ACCOUNTING PROCESS AND THE FORMATION OF ENTERPRISE REPORTING

  Nataliia VALKOVA, Larysa OVOD (Author)

  171-176

  • PDF (Ukrainian)

• THEORETICAL APPROACHES TO CRISIS MANAGEMENT IN SECURITY ENTERPRISES UNDER ECONOMIC INSTABILITY

  Volodymyr FEDCHENKO (Author)

  177-182

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• CUSTOMS PROTECTION OF RIGHTS TO OBJECTS CONTAINING INTELLECTUAL PROPERTY COMPONENTS IN UKRAINE

  Nazar PETRYGA, Dmytro SAPOZHNIK (Author)

  183-186

  • PDF (Ukrainian)

• MAIN ASPECTS OF USING MOBILE MARKETING FOR MARKETING RESEARCH

  Iryna HANZHALA, Tetiana BURTSEVA, Sergey PEPCHUK (Author)

  187-191

  • PDF (Ukrainian)

• THE DEVELOPMENT OF STATE AID FOR THE PURPOSES OF REGIONAL DEVELOPMENT AND SUPPORT OF SMALL AND MEDIUM-SIZED ENTERPRISES

  Dana ANDRUKHOVYCH (Author)

  192-200

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• DIGITAL TRANSFORMATION IN UKRAINE DURING WAR AND ITS ASPECTS OF INNOVATION IN THE FIELD OF ENTERPRISE MANAGEMENT

  Nataliya MAMONTENKO (Author)

  201-204

  • PDF (Ukrainian)

• FORMATION OF THE MARKETING MANAGEMENT SYSTEM OF A TOURIST ENTERPRISE IN MODERN CONDITIONS

  Nataliia BARVINOK (Author)

  205-212

  • PDF (Ukrainian)

• MINING INDUSTRY OF UKRAINE: CURRENT STATE AND DEVELOPMENT PROSPECTS

  Ivan VLASENKO, Oleksandr HALACHENKO, Tetyana BONDAR, Ruslana GLINSKA (Author)

  213-217

  • PDF (Ukrainian)

• INTEGRATED STRATEGY OF INNOVATIVE DEVELOPMENT OF AGRICULTURE

  Ihor NISHCHAKOV, Oleksandr KHOLODIUK (Author)

  218-224

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• STATISTICAL ANALYSIS OF THE LEVEL OF WAGES IN THE EDUCATION SECTOR OF UKRAINE AND ASSESSMENT OF PROSPECTS FOR ITS INCREASE

  Tetiana GITIS, Yelyzaveta PIDHORA (Author)

  225-229

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• UNCERTAINTY (AMBIVALENCE) OF CONSUMER ATTITUDES TOWARDS COUNTERFEIT PRODUCTS

  Yuriy MYSKO, Dmytro SAPOZHNIK (Author)

  230-233

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• STRATEGIC MANAGEMENT OF THE ECONOMIC SECURITY OF THE AGRICULTURAL ENTERPRISE IN THE BUSINESS ENVIRONMENT

  Alina OLIINYK, Tymur ISHCHEIKIN, Rostyslav KARTASHOV, Mykhailo NEVKRYTYI (Author)

  234-238

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• REGARDING THE ROLE OF REGULATORY AND LEGAL SECURITY IN THE DEVELOPMENT OF ELECTRIC MOBILE OF TRANSPORT IN UKRAINE

  Liudmyla SLIUSAREVA, Roman MATVIICHUK (Author)

  239-246

  • PDF (Ukrainian)

• WEAKENING THE OPPORTUNITIES OF NATION-STATES TO FORM AN INDEPENDENT ECONOMIC POLICY

  Zoia KALINICHENKO (Author)

  247-252

  • PDF (Ukrainian)

• COMMODITY KNOWLEDGE IN THE PROCEDURES FOR IDENTIFYING GOODS FOR CUSTOMS PURPOSES

  Olga GYRKA, Dmytro SAPOZHNIK (Author)

  253-258

  • PDF (Ukrainian)

• THE PROCESS OF INTRODUCING THE ORGANIZATION'S NEW PRODUCT TO THE MARKET

  Viacheslav DANYLIUK, Anastasiia YATSYSHYNA (Author)

  259-264

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• COMMODITY AND CUSTOMS ASPECTS OF THE FORMATION OF THE FRESH FLOWER MARKET

  Inna DONTSOVA, Vira LEBEDYNETS, Dmytro SAPOZHNYK (Author)

  265-268

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• AI-DRIVEN TRANSFORMATION OF SUPPLY CHAINS AND LOGISTICS FOR ENHANCED EFFICIENCY AND PROFITABILITY

  Tetiana BILOKON, Iryna SHVARTZ, Anastasiia HAYDAY (Author)

  269-273

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• MODERN MANAGEMENT SOLUTIONS IN LOGISTICS MANAGEMENT

  Viktoria BOKOVETS, Iryna SHVARTS, Oksana BEZSMERTNA, Pavlo VEROVKIN (Author)

  274-278

  • PDF (Ukrainian)

• GENESIS AND EVOLUTION OF THE CONCEPT OF «WORK»

  Andrii GRITSENKO, Taras CHATCHENKO (Author)

  279-284

  • PDF (Ukrainian)

• LOGISTICS ASPECTS IN THE BUSINESS PROCESS MANAGEMENT SYSTEM OF THE ENTERPRISE

  Tetiana VORONKO-NEVIDNYCHA, Roman LOPATYNSKYI, Maryna BUTSINA, Rostyslav CHEREDNICHENKO (Author)

  285-289

  • PDF (Ukrainian)

• RESEARCH ON THE USE OF ARTIFICIAL INTELLIGENCE TOOLS IN CORPORATE ADVERTISING ACTIVITIES

  Maryna BILYK, Anastasiia BUNAK, Anastasiia KUSHCH (Author)

  290-294

  • PDF (Ukrainian)

• COST ACCOUNTING IN DAIRY FARMING AS A TOOL FOR EFFECTIVE MANAGEMENT

  Tetiana MULYK, Alona DONIUK (Author)

  295-301

  • PDF (Ukrainian)

• FORMATION OF AN INTERNAL MANAGEMENT REPORTING SYSTEM IN DAIRY FARMING

  Nataliya ZDYRKO, Oleksandra FILIPOVA (Author)

  302-306

  • PDF (Ukrainian)

• THE ROLE OF COMMUNICATION MANAGEMENT IN THE PROCESS OF FORMATION AND DEVELOPMENT OF THE ORGANIZATIONAL CULTURE OF THE ENTERPRISE

  Nadiia BAHAN, Vitaliy SOBCHYSHYN, Viktoriia DIACHENKO, Lidiya VLASENKO (Author)

  307-311

  • PDF (Ukrainian)

• RESEARCH ON THE EVOLUTION OF THE LEADERSHIP MODEL IN THE MODERN DISTRIBUTION SYSTEM

  Serhii STETSENKO (Author)

  312-317

  • PDF (Ukrainian)

• PROSPECTS FOR THE DEVELOPMENT OF ELECTRONIC PUBLIC PROCUREMENT IN UKRAINE

  Viktoriia NAHAICHUK, Natalya HAVRYSH (Author)

  318-321

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• DEVELOPMENT OF THE FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE: ASPECTS OF MARKETING STRATEGIES AND ECONOMIC SECURITY

  Iryna ZAKRYZHEVSKA, Serhii OSTAPCHUK (Author)

  322-327

  • PDF (Ukrainian)

• "FUTURE ARENAS" AS AN ENVIRONMENT FOR IMPLEMENTING TRANSFORMATION PROCESSES: POTENTIAL AND LIMITATIONS OF DIGITALIZATION IN A HYPERCOMPETITION CONDITION

  KYRYLO OLIYNYK (Author)

  328-334

  • PDF (Ukrainian)

• EFFICIENCY OF INNOVATIVE BUSINESS MANAGEMENT BASED ON BIG DATA: CHANGING THE ROLE OF MANAGERS

  Lyudmyla GANUSHCHAK-YEFIMENKO (Author)

  335-342

  • PDF (Ukrainian)

• COMPETITIVE STRATEGY ASSESSMENT MODELS BASED ON THE USE OF PREDICTIONAL ANALYTICS

  Olena PTASHCHENKO, Oleksandr ROZUMNYI (Author)

  343-348

  • PDF (Ukrainian)

• TOURISM AND RECREATION POTENTIAL OF THE YAVORIVSKA UNITED TERRITORIAL COMMUNITY OF LVIV OBLAST, AS A PRIORITY FACTOR FOR ITS SUSTAINABLE DEVELOPMENT

  Natalia PANKIV, Bohdan PISOTSKYІ (Author)

  349-362

  • PDF (Ukrainian)

• CORRELATION-REGRESSION ANALYSIS OF THE IMPACT OF EXPORTS AND IMPORTS ON THE GDP LEVEL OF UKRAINE

  Anzhelika AZAROVA, Liliіa NIKIFOROVA, Olga RUZAKOVA, Victoriia KHYMYCH (Author)

  363-369

  • PDF (Ukrainian)

• SEGMENTATION OF THE TARGET AUDIENCE AS AN ELEMENT OF STRATEGIC PLANNING OF MARKETING ACTIVITY IN SOCIAL MEDIA

  Nataliia KOVALENKO, Yuliia MALAKHOVA, Yurii HORDIEIEV (Author)

  370-375

  • PDF (Ukrainian)

• FEATURES OF ACCOUNTING OF PRODUCTS OF FORESTRY ENTERPRISES

  Yana ISHCHENKO, Yuliia ARMIDER (Author)

  376-382

  • PDF (Ukrainian)

• ANALYSIS OF THE EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE IN THE FORMATION OF INTELLECTUAL CAPITAL OF ENTERPRISES

  Oleksij HLEMBYTSJKIJ (Author)

  383-389

  • PDF (Ukrainian)

• ECONOMIC ASPECTS OF LEGAL PROTECTION OF INNOVATIVE BUSINESS

  Galyna STASOVSKA (Author)

  390-395

  • PDF (Ukrainian)

• INSTRUMENTS FOR ECONOMIC REVENUE OF ENTERPRISES IN THE CONDITIONS OF TRANSFORMATION

  Nataliia SHANDOVA, Yuri DEZHKUNOV, Oleksandr YAKOVLIEV (Author)

  396-402

  • PDF (Ukrainian)

• OVERVIEW OF FISH AND SEAFOOD MARKET IN UKRAINE

  Viktor SYDORENKO (Author)

  403-409

  • PDF (Ukrainian)

• APPLICATION OF DIGITAL MARKETING TECHNOLOGIES IN A SOLAR POWER PLANT CONSTRUCTION COMPANY: THEORY AND PRACTICE

  Yevhen DIDENKO (Author)

  410-414

  • PDF (Ukrainian)

• MODELING OF STRATEGIC POSITIONING OF THE ENTERPRISE ON THE BASIS OF INNOVATIVE DEVELOPMENT

  Yuliia KOSTENIUK, Dariia KRYVORUCHKO (Author)

  415-424

  • PDF (Ukrainian)