Vol. 300 No. 6(2) (2021): Herald of Khmelnytskyi National University. Economic sciences

Статті

• STRATEGIC DIRECTIONS OF MARKETING TECHNOLOGIES DEVELOPMENT IN THE CONDITIONS OF GLOBAL DIGITALIZATION OF ECONOMY

  SVITLANA KOVALCHUK (Author)

  7-15

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• FEATURES OF USING SMM FOR EFFECTIVE MANAGEMENT OF RESTAURANT BUSINESS ENTERPRISES

  TATIANA TOMALIA (Author)

  16-19

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• MECHANISMS FOR REGULATING ECOLOGICAL PROBLEMS IN AGRIBUSINESS(THE CASE OF GEORGIA)

  LEILA KADAGISHVILI, NATALIA BEZHITASHVILI (Author)

  20-23

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• DEVELOPMENT TRENDS OF INTERNET ADVERTISING IN UKRAINE

  DIANA FAYVISHENKO, OKSANA MELNICHENKO, KATERYNA BOGATYROVA (Author)

  24-27

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• METHOD OF AUDIT OF FIXED ASSETS AT MOTOR VEHICLE ENTERPRISES

  DARIA MIKHLIAIEVA, VASYL BЕLOZERTSEV (Author)

  28-34

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• INCOME OF BUSINESS ENTITIES: ECONOMIC ESSENCE AND CLASSIFICATION

  ANNA KOZACHENKO (Author)

  35-43

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• METHODOLOGICAL APPROACHES TO THE TRANSFORMATION OF THE POTENTIAL-FORMING SPACE OF REGIONAL ECONOMIC SYSTEMS UNDER THE INFLUENCE OF INTELLECTUAL AND INNOVATIVE DETERMINANTS

  SEMEN KHANIN, MARTA DERHALIUK (Author)

  44-48

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• IMPLEMENTATION OF A THREE-LEVEL MODEL OF DOCUMENTATION ON TRANSFER PRICING ON UKRAINE

  VIACHESLAV KRUGLIAK (Author)

  49-53

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• ASSESSMENT OF FINANCIAL AND ECONOMIC OBJECTIVES OF CREDIT RISK MANAGEMENT IN THE BANKING SYSTEM OF UKRAINE

  ANDRIY OLIINYK (Author)

  54-61

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• SCIENTIFIC AND METHODICAL APPROACHES TO ADMINISTRATION OF INNOVATIVE AND TECHNOLOGICAL DEVELOPMENT OF PROCESSING ENTERPRISES IN THE CONTEXT OF EUROPEAN INTEGRATION

  VALENTYNA STADNYK, OLEKSANDR KASHTALJAN (Author)

  62-68

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• ANALYSING AND FORECASTING OF DOMESTIC AGRICULTURAL ENTERPRISE’S RESOURCES PROVISION AND UTILIZATION

  TETIANA KULINICH, VIKTORIIA MARYNCHUK-MIKKELSEN, ULIANA PANIUS (Author)

  69-74

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• SPECIFICS AND PROBLEMS OF EVALUATION OF EFFICIENCY OF INVESTMENT PROJECTS IN MODERN CONDITIONS SPECIFICS

  OLEKSANDR PYLYPIAK, LIUDMYLA SACHYNSKA (Author)

  75-85

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• IMPLEMENTATION "SUBSTANCE OVER FORM" AND "BUSINESS PURPOSE" DOCTRINES IN DOMESTIC RULES OF TRANSFER PRICING

  YEVHEN KURILOV (Author)

  86-90

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• ТHE FEATURES OF VERBAL COMMUNICATIONS IN PUBLICGOVERNANCE IN THE CONDITIONS OF ADMINISTRATIVE REFORM

  ALEXANDR TELETOV, SVETLANA TELETOVА (Author)

  91-95

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• COMMODITY ASPECTS OF THE INSURANCE STOCK OF GOODS IN THE STORE: FEATURES OF CALCULATION AND FORMATION

  SERHII DRAZHNYTSIA, OLEH DRAZHNYTSIA (Author)

  96-99

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• CONCEPTUAL APPROACHES TO THE APPLICATION OF THE MARKETING MANAGEMENT CONCEPT AT THE ENTERPRISE

  RUSLAN BOIKO (Author)

  100-107

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• FEATURES OF LOW URBANIZED TERRITORY MANAGEMENT IN UKRAINE

  NAZAR HLYNSKYY (Author)

  108-111

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• SEARCH FOR NEW MARKETS OF UKRAINIAN HONEY UNDER THE CONDITIONS OF THE COVID-19 PANDEMIC

  ALLA STAROSTINA, OLENA BILOVODSKA, YULIIA PANASIUK (Author)

  112-117

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• FEATURES OF MARKETING STRATEGY IN THE JEWELLERY INDUSTRY

  DMYTRO KOBETS (Author)

  118-123

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• IMPROVEMENT OF MARKETING AND LOGISTICS MANAGEMENT PROCESSES TAKING INTO ACCOUNT CURRENT TRENDS IN MARKET DEVELOPMENT

  MYKOLA FEDORENKO (Author)

  124-129

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• MARKETING TOOLS TO ENSURE THE ECONOMIC SECURITY OF THE ENTERPRISE: THE ESSENCE AND CLASSIFICATION

  JOSHUA ASAMOAH KYEREMEH (Author)

  130-134

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• THE INFLUENCE OF GLOBAL MARKETING TRENDS ON THE UPDATE OF MEDICAL MARKETING TOOLS

  IRYNA BUDNIKEVYCH, OLENA KOLOMYTSEVA, OLEKSANDR SHPAYUK (Author)

  135-142

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• PRACTICAL ASPECTS OF APPLICATION OF CRM-SYSTEMS IN ACTIVITIES OF TOURIST ENTERPRISES

  OLEKSANDR DEINEHA, INNA DEINEHA, TETYANA KOKHANEVYCH (Author)

  143-147

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• APPLICATION OF HR-MARKETING TOOLS IN ASSESSMENT OF FACTORS OF QUALITY OF WORKING LIFE

  ANATOLIY ТELNOV, SVITLANA RESHMIDILOVA (Author)

  148-151

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• FINANCIAL INNOVATIONS AS AN ELEMENT OF THE FINANCIAL SYSTEM

  SEMEN BLAHUN (Author)

  152-157

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• PROMOTION OF AN INNOVATIVE FOOD PRODUCT: ASPECTS OF THE TARGET MARKET

  NATALIIA SAVYTSKA, KATERYNA OLINICHENKO, OLHA PRIADKO (Author)

  158-162

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• PROSPECTS FOR THE DEVELOPMENT OF PRODUCERS IN THE MARKET OF FRUITS AND BERRIES OF UKRAINE

  JEVHEN KRYKAVSKYY, NATALIIA KUZO, NATALIIA KOSAR, ROMAN CHERKES (Author)

  163-170

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• CONSEQUENCES OF THE CROWN CRISIS’ INFLUENCE ON ENTREPRENEURSHIP IN UKRAINE

  OLENA SAVCHENKO, ANGELINA NETREBA (Author)

  171-175

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• MODERN TECHNOLOGIES OF MOBILE MARKETING

  OLHA VOVCHANSKA, LILIYA IVANOVA (Author)

  176-184

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• THE CONCEPT OF FACTORS DETERMINING THE INVESTMENT ATTRACTIVENESS OF THE REGION

  YEVHENII BUSHYNSKYI (Author)

  185-190

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• COMPARATIVE ANALYSIS OF THE ECONOMIC POTENTIAL OF THE REGIONS OF UKRAINE

  VOLODYMYR GRYNIV (Author)

  191-197

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• MARKETING ASPECTS OF TOURISM ENTERPRISE DEVELOPMENT AT THE REGIONAL LEVEL UNDER THE INFLUENCE OF GLOBAL TRENDS

  SVITLANA BOLILA, NATALIA KYRYCHENKO (Author)

  198-203

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• CLASSIFICATION OF ADVERTISING AND ITS PRACTICAL SIGNIFICANCE IN INCREASING EFFICIENCY OF THE MANAGEMENT OF CONSUMERS BEHAVIOR

  LIUDMYLA DYBCHUK, YULIIA HOLOVCHUK, GALYNA PCHELIANSKA (Author)

  204-210

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• FEATURES OUTPUT FIRMS IN INTERNATIONAL MARKETS

  IRYNA ZAKRYZHEVSKA, VALENTYNA POLOZOVA (Author)

  211-215

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• STRATEGY FOR THE DEVELOPMENT OF GLOBAL MARKETING OF SERVICES

  VIKTORIIA KHURDEI, VIKTORIIA DATSENKO (Author)

  216-219

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• THE CONCEPT AND ESSENCE OF INVENTORIES IN THE LOGISTICS SYSTEM OF AN ENTERPRISE

  NADIІA REZNIK, LIUDMYLA CHORNENKA, ANDRIY TYRINOV (Author)

  220-225

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• THEORETICAL FUNDAMENTALS OF MEDICAL INSTITUTION COMPETITIVENESS POTENTIAL DEVELOPMENT MANAGEMENT

  OLGA BAKSALOVA, IEVGENIIA SHELEST (Author)

  226-234

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• METHODS OF STATE REGULATION OF THE MINING SECTOR OF THE ECONOMY OF UKRAINE

  IRYNA KINASH (Author)

  235-239

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• FEATURES OF THE DEVELOPMENT OF THE DOMESTIC INSURANCE MARKET AS A COMPONENT OF THE FINANCIAL MARKET. DIRECTIONS OF ACTIVATION OF INSURANCE ACTIVITY IN THE CONDITIONS OF FORMATION OF THE DIGITAL ECONOMY

  OLEXANDER СHEREP, ANN KHMELKOVSKIA (Author)

  240-244

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• INFRASTRUCTURE OF DISTANCE WORK IN CONDITIONS OF CORONACRISIS

  MARIYA ZUB (Author)

  245-250

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• BASIC PROVISIONS OF INTERCORPORATE RELATIONS MANAGEMENT IN INTEGRATION OF ECONOMIC ENTITIES

  VITALII KARPENKO (Author)

  251-255

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• NEUROMARKETING IN THE SYSTEM OF ENTERPRISE MARKETING INNOVATION

  OLHA SHULHA (Author)

  256-260

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• METHODICAL APPROACHES TO THE FORMATION AND EVALUATION OF ECONOMIC BEHAVIOR OF MODERN YOUTH

  YELYZAVETA MERZLIKINA, LIUBOV VASYLYSHYNA (Author)

  261-266

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• BLOCKCHAIN-TECHNOLOGIES: STATE AND PROSPECTS OF DEVELOPMENT IN UKRAINE

  OLENA KRAVCHENKO, OLEKSII SHAPOVAL, NATALIA NEBABA, ROSTISLAV BOTVINOV (Author)

  267-272

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• PROBLEMATIC ISSUES OF ІNFORMATION DISCLOSURE IN THE PROCESS OF FORMING THE FINANCIAL REPORTING SYSTEM, ESTABLISHED ON THE BASIS OF IFRS TAXONOMY

  NATALIYA MYKYTYUK, ANASTASIIA DUNAIEVSKA (Author)

  273-279

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• FORMATION OF AN EFFECTIVE ENTERPRISE MANAGEMENT SYSTEM

  ALLA CHEREP, VIKTORIIA TOMAREVA-PATLAKHOVA, OLENA KABANOVA (Author)

  280-286

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• SYSTEMIC THINKING AS A PLATFORM FOR MODELING HOTEL AND RESTAURANT CORPORATIONS AS COMPLEX SYSTEMS

  BOHDAN MIZJUK, MARTA BARNA, IRYNA MELNYK, OLHA TRUT (Author)

  287-292

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• THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF LAND RESOURCE MANAGEMENT MECHANISMS OF AGRARIAN ENTERPRISES

  ANATOLII POLTAVETS (Author)

  293-296

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• REGIONAL DISPROPORTIONS OF PENSION SECURITY IN UKRAINE

  Oleksander KRUPA (Author)

  297-301

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