Vol. 352 No. 2 (2026): Herald of Khmelnytskyi National University. Economic sciences

Статті

• OPTIMIZATION OF MANAGEMENT OF HACCP SYSTEM PREREQUISITES PROGRAMS IN GRAIN CROP LOGISTICS SUPPLY CHAINS

  Volodymyr TKACHENKO (Author)

  12-18

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• STATISTICAL ASSESSMENT OF TAX REVENUES IN INCOME OF THE BUDGET SYSTEM OF UKRAINE

  Iryna FORKUN, Liudmyla BOHATCHYK, Lesya MATVIYCHUK (Author)

  19-29

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• ECONOMIC SECURITY OF THE COUNTRY AND AGRICULTURE: STRUCTURAL INTERRELATIONS AND EVOLUTION OF SCIENTIFIC DISCOURSE AMID INSTABILITY

  Roman IVANOV, Yurii HURTOVYI (Author)

  30-40

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• RESEARCH OF THE FEATURES OF SYSTEM THE ENSURING AT ECONOMIC SECURITY OF ORGANIZATIONS IN CONDITIONS OF MARTIAL LAW: STRATEGIES OF ENSURING AND THE EFFECTIVENESS OF COUNTERPROPAGANDA

  Оksana VIVCHAR, Ihor POPERECHNYI, Dmytro BALKO, Oleksii SHEIKA (Author)

  41-46

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• PUBLIC ADMINISTRATION IN THE FIELD OF INFORMATION SECURITY: THEORETICAL AND LEGAL ANALYSIS OF CURRENT CHALLENGES

  Hanna KYRYCHENKO (Author)

  47-54

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• CONFLICT MANAGEMENT IN THE NEGOTIATION PROCESS

  Larysa FEDORYSHYNA, Olena DEKALIUK (Author)

  55-60

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• ІНВЕСТИЦІЙНІ ПРОЦЕСИ ТА ТРАНСФОРМАЦІЯ ФІНАНСОВОГО РИНКУ УКРАЇНИ: СТАН ТА ПЕРСПЕКТИВИ

  Larysa ОSIPOVA, Tetiana PAVLYUK (Author)

  61-68

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• METHODOLOGICAL TOOLKIT OF A PRINTING COMPANY PROJECT MANAGER: MANAGING INTERPERSONAL CONFLICTS

  Alona MAKATORA, Dmytro MAKATORA, Mykola ZENKIN, Andrii KARPESHKO, Ruslan KUBANOV (Author)

  69-83

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• STATE REGULATION OF INFORMATION SECURITY: PROBLEMS AND PROSPECTS FOR DEVELOPMENT

  Vira DABIZHA (Author)

  84-91

  • PDF (Ukrainian)

• THEORETICAL BASIS FOR MODELING THE PROCESSES OF FUNCTIONING OF THE PERSONNEL MOTIVATION MECHANISM FOR ENSURING THE SECURITY OF ENTERPRISE ACTIVITIES

  Vasyl LUTIUK (Author)

  92-96

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• MANAGEMENT OF INNOVATIVE ENTREPRENEURIAL POTENTIAL: THE MAIN FACTOR FOR ENSURING REGIONAL DEVELOPMENT

  Yuliia MYKYTYUK, Roman SHAPOVALOV, Yevhen PALKOVSKYI (Author)

  97-104

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• METHODOLOGICAL FOUNDATIONS FOR ASSESSING THE STRATEGIC RESILIENCE OF CONSTRUCTION ENTERPRISES IN THE SYSTEM OF STRATEGIC DEVELOPMENT MANAGEMENT

  Oleh ALEKSIENKO (Author)

  105-113

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• STRUCTURE AND DYNAMICS OF LOCAL BUDGET REVENUES IN CONDITIONS OF ECONOMIC INSTABILITY

  Viktor MARKUS (Author)

  114-125

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• SUBJECT-ORIENTED APPROACH TO ENSURING THE QUALITY OF FINANCIAL STATEMENT AUDITS

  Kateryna SHEVCHUK, Yuliia LEVCHENKO, Svitlana DEREVIANKO (Author)

  126-132

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• DEFINING STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN UKRAINE IN THE CONTEXT OF EUROPEAN INTEGRATION

  Dmytro REVENKO (Author)

  133-138

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• THE ROLE OF BUSINESS ANALYSIS IN FORMING AN ENTERPRISE'S COMPETITIVE STRATEGY

  Irina KOLUPAIEVA (Author)

  139-146

  • PDF (Ukrainian)

• DEVELOPING THE LEADERSHIP POTENTIAL OF SELF-EMPLOYED INDIVIDUALS

  Olha HARVAT (Author)

  147-153

  • PDF (Ukrainian)

• ASSESSING THE RECEPTIVITY OF EXTERNAL AND INTERNAL ENVIRONMENTS OF DOMESTIC TRADING ENTERPRISES TO DIGITAL TRANSFORMATION

  Igor RADCHENKO (Author)

  154-162

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• ANALYSIS OF THE DIGITAL MARKETING ENVIRONMENT AND SEO SPECIFICS OF ENGINEERING SERVICES IN THE FIELD OF VENTILATION SYSTEMS

  Artem BILYK, Roman GYMENUK (Author)

  164-168

  • PDF (Ukrainian)

• ORGANIZATION OF INTERNATIONAL CARGO TRANSPORTATION BY ROAD

  Alla KRAIEVSKA, Victoriia KHYMYCH (Author)

  169-175

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• ARCHITECTONICS OF THE MECHANISM FOR ENSURING THE ECONOMIC SECURITY OF A CONSTRUCTION ENTERPRISE UNDER GLOBAL CHALLENGES

  Sergiy KORBUT (Author)

  176-182

  • PDF (Ukrainian)

• AGRICULTURAL RECEIPTS AND NOTES AS NEW INSTRUMENTS ATTRACTING FINANCING

  YULIYA HARKUSHA (Author)

  183-187

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• CURRENT TRENDS IN THE DEVELOPMENT OF THE CHEESE MARKET IN UKRAINE AND DIRECTIONS FOR INCREASING EXPORT POTENTIAL

  Liudmyla DAVYDIUK, Oksana KULHANIK, Valeriia ANTONIUK (Author)

  188-193

  • PDF (Ukrainian)

• FORMATION OF A CHANGE-ORIENTED ORGANIZATIONAL CULTURE IN THE CONTEXT OF STRATEGIC TRANSFORMATIONS

  Nataliia SМOLINSKA (Author)

  194-202

  • PDF (Ukrainian)

• DISTINGUISHING BETWEEN THE PREREQUISITES AND CAUSES OF ENTERPRISE BANKRUPTCY: AN ACCOUNTING AND ANALYTICAL APPROACH

  Viktor VOVK (Author)

  203-211

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• INTEGRATION OF MARKETING COMMUNICATIONS INTO THE STRATEGIC MANAGEMENT SYSTEM

  Volodymyr FALOVYCH, Nataliia FALOVYCH, Liliia YAKYMYSHYN (Author)

  212-218

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• THEORETICAL BASIS OF INNOVATION AND INVESTMENT ACTIVITY IN THE CONDITIONS OF ECONOMIC RECOVERY

  Oleksandr RACHYNSKYI (Author)

  219-223

  • PDF (Ukrainian)

• EXTERNAL DEBT RISK MANAGEMENT WITHIN THE SYSTEM OF MACROECONOMIC STABILITY

  Serhii MAKUKHA, Olena SHARAH (Author)

  224-228

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• INNOVATIVE APPROACHES TO THE DEVELOPMENT OF ENTERPRISES IN UKRAINE

  Victoria BOKOVETS, Tetiana PILIAVOZ, Iryna HRYHORUK, Anastasiia FAZAN (Author)

  229-234

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• A STUDY OF MARKETING STRATEGIES AND THE BEHAVIORAL MODEL OF GENERATION Z  IN CONDITIONS OF UNCERTAINTY

  Svitlana KHRUPOVYCH, Pavlo NAMISNYAK, Oleksandr MAZUR (Author)

  235-240

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• INFORMATION AND ANALYTICAL SUPPORT OF BUSINESS MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION

  Tetyana PAIANOK (Author)

  241-247

  • PDF (Ukrainian)

• BENCHMARKING RESEARCH AS A COMPONENT OF B2B MARKET MARKETING RESEARCH

  Ruslan BOIKO, ZINAYIDA ANDRUSHKEVYCH (Author)

  248-254

  • PDF (Ukrainian)

• PLANNING OF NORMS, STANDARDS AND ESTIMATES OF MATERIAL RESOURCES EXPENDITURES AT THE ENTERPRISE

  Viktor FLYS (Author)

  255-261

  • PDF (Ukrainian)

• PROBLEMS AND OPPORTUNITIES FOR THE DEVELOPMENT OF THE MARKET POTENTIAL OF ENTREPRENEURIAL STRUCTURES THROUGH INNOVATION: THE ROLE OF INTEGRATION, DIGITALIZATION, AND MARKETING

  Iryna ZAKRYZHEVSKA, Vitalii KARPENKO (Author)

  262-269

  • PDF (Ukrainian)

• USE OF BIG DATA TECHNOLOGIES IN ENTERPRISE PRICING UNDER THE TRANSITION TO A CIRCULAR ECONOMY

  Olena TSIKHANOVSKA, Inna SYSOIEVA (Author)

  270-278

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• DIGITAL TOOLS OF LOCAL PUBLIC FINANCE MANAGEMENT AS AN ELEMENT OF THE FISCAL DECENTRALISATION MECHANISM

  Valerii KHALAVCHUK, Ruslan RYBAK (Author)

  279-283

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• TRANSFORMATION OF PROFESSIONAL COMPETENCIES OF ACCOUNTANTS AND AUDITORS UNDER THE INFLUENCE OF ARTIFICIAL INTELLIGENCE

  Tetiana MULYK, Liudmyla DRYMANOVA (Author)

  284-293

  • PDF (Ukrainian)

• FEATURES OF THE SYSTEM FOR OVERCOMING RESISTANCE TO CHANGE IN THE IMPLEMENTATION OF MARKETING MANAGEMENT MECHANISMS AND TOOLS AT THE ENTERPRISE

  Yevhen DIDENKO (Author)

  294-302

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• THE IMPACT OF SOCIOCULTURAL FACTORS ON THE ORGANIZATION AND PLANNING OF ENTERPRISES ACTIVITIES IN CONTEMPORARY CONDITIONS

  MARIIA DYKHA, VALERII DYKHA, Serhii MATIUKH (Author)

  303-309

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• FORMATION AND IMPLEMENTATION OF AN INTERNATIONAL PRODUCT STRATEGY AS A FACTOR FOR ENSURING THE COMPETITIVENESS OF CHINESE TEA BRANDS IN UKRAINE.

  Valerii BONDARENKO, Inna LEVYTSKA, Oleksandr OMELIANENKO (Author)

  310-314

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• FEATURES OF MARKETING PRICING POLICY OF DOMESTIC ENTERPRISES IN WAR CONDITIONS

  Nataliia KOSAR, Nataliia KUZO, Nataliia PYTULYAK (Author)

  315-319

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• VALUE-ORIENTED AND REGENERATIVE ENTREPRENEURSHIP IN RURAL GREEN TOURISM: CONTEMPORARY MANAGERIAL IMPERATIVES

  Igor ZHURBA, Yurii TSVIHUN (Author)

  320-326

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• ENTREPRENEURIAL ACTIVITY OF SELF-EMPLOYED PERSONS IN UKRAINE: ANALYTICAL ASPECTS AND FEATURES OF ACCOUNTING IN CONDITIONS OF UNCERTAINTY AND RISKS

  Oksana ZAMAZII, Nataliia KARVATSKA, Eduard BROVARNYY (Author)

  327-334

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• INDEPENDENT LEARNING OF HIGHER EDUCATION STUDENTS AS A FACTOR IN FORMING THE PROFESSIONAL COMPETENCIES OF FUTURE ACCOUNTING AND FINANCE SPECIALISTS IN THE CONTEXT OF HIGHER EDUCATION TRANSFORMATION AND THE USE OF ARTIFICIAL INTELLIGENCE

  Larysa OVOD, Inna DOTSENKO (Author)

  335-341

  • PDF (Ukrainian)

• MANAGEMENT OF ENTERPRISE MARKETING ACTIVITIES IN THE CONTEXT OF CHANGES IN THE COMPETITIVE ENVIRONMENT

  Denіs BONDARENKO (Author)

  342-348

  • PDF (Ukrainian)

• ASSESSMENT OF PRODUCT DIVERSIFICATION AND REVENUE MANAGEMENT EFFICIENCY OF AN INSURER

  Darіa HRYTSENKO (Author)

  349-356

  • PDF (Ukrainian)

• THEORETICAL AND METHODOLOGICAL SUBSTANTIATION OF RISK MANAGEMENT AS A SYSTEM-FORMING FACTOR IN ENHANCING THE EFFECTIVENESS OF CHANGE MANAGEMENT IN AN ORGANIZATION UNDER CONDITIONS OF SUSTAINABLE DEVELOPMENT

  Ganna MYROSHNYCHENKO (Author)

  357-362

  • PDF (Ukrainian)

• ORGANIZATIONAL AND METHODOLOGICAL ASPECTS AND DIRECTIONS FOR IMPROVING ACCOUNTING AND AUDITING OF SETTLEMENTS WITH SUPPLIERS AND CONTRACTORS UNDER MODERN ECONOMIC CONDITIONS IN THE CONTEXT OF DIGITALIZATION

  Olga SARAPINA, Olena YEREMIAN, Yevgeniy KHARCHUK (Author)

  363-370

  • PDF (Ukrainian)

• INTEGRATED ASSESSMENT AND SELECTION OF ALTERNATIVES FOR THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED INDUSTRIAL ENTERPRISES BASED ON THE ESG APPROACH

  Halyna MISHCHUK, Victor TRYHUBA (Author)

  371-376

  • PDF (Ukrainian)

• FINANCIAL REPORTING AND INFORMATION SUPPORT: FEATURES OF MICROPEED ENTERPRISES

  Viktor LOPATOVSKYI, Ruslan TSEBEN, Anna PASKEVICH (Author)

  377-382

  • PDF (Ukrainian)

• APPLICATION OF EXPRESS ANALYSIS METHODS IN COMMODITY SCIENCE AND COMMODITY  EXPERTISE OF FOOD PRODUCTS

  Oksana SEMA , Anastasiia SACHKO , Ilona BABUKH (Author)

  383-387

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• MANAGEMENT OF SALES ACTIVITIES OF AN ENTERPRISE IN MODERN ECONOMIC CONDITIONS

  Olga RATUSHNYAK, KRISTINA POTUSHYNSKA (Author)

  388-394

  • PDF (Ukrainian)

• INTERNAL ECONOMIC CONTROL TO ENSURE THE SUSTAINABILITY AND COMPETITIVENESS OF AGRICULTURAL ENTERPRISES

  Victoria Novodvorska (Author)

  395-402

  • PDF (Ukrainian)

• MODELING THE PROCESS OF SELECTING HRM TOOLS TO IMPROVE PERSONNEL MANAGEMENT SYSTEMS AT DOMESTIC ENTERPRISES

  ANZHELIKA AZAROVA, Ivan PEDORENKO, Oksana YELISIEIEVA, Yuliia MIRONOVA (Author)

  403-408

  • PDF (Ukrainian)

• TERRITORIAL BRANDING AS A TOOL OF PUBLIC MARKETING COMMUNICATIONS

  IHOR KULYNIAK (Author)

  409-414

  • PDF (Ukrainian)

• STRUCTURAL SHIFTS IN EMPLOYMENT IN CREATIVE INDUSTRIES IN THE PROCESS OF LABOR MARKET TRANSFORMATION

  Iryna SVYSHCHUK (Author)

  415-421

  • PDF (Ukrainian)

• CREATIVE APPROACH TO FORMING BUSINESS ECOSYSTEMS: THE EXPERIENCEOF TERRITORIAL COMMUNITIES OF UKRAINE

  Natalia STAVNYCHA, Natalia MYKITYUK (Author)

  422-427

  • PDF (Ukrainian)

• INNOVATIVE MECHANISMFOR MANAGING ORGANIZATIONAL DEVELOPMENT OF CRITICAL INFRASTRUCTURE ENTERPRISES

  Tetiana OBYDIENNOVA, IHOR CHOBITOK (Author)

  428-434

  • PDF (Ukrainian)

• DEVELOPMENT OF INTERNAL CONTROL IN A PERIOD OF INCREASING UNCERTAINTY: A THEORETICAL DISCUSSION

  Serhii BARDASH, Valentyna SHAPOVALOVA, Alla PASHKOVA (Author)

  435-449

  • PDF (Ukrainian)

• RESILIENT STRATEGY FOR THE DEVELOPMENT OF CONSTRUCTION ENTERPRISES: MARKETING MECHANISMS OF ADAPTATION TO CRISIS TRANSFORMATIONS

  Dmytro VASYLKIVSKYI, Andrii DROBYK (Author)

  450-454

  • PDF (Ukrainian)

• INNOVATIVE DIRECTIONS OF ENERGY CONSERVATION IN HEALTHCARE ENTERPRISES

  Viacheslav DZHEDZHULA, Дмитро SHEVCHUK (Author)

  455-461

  • PDF (Ukrainian)

• AUCTIONS AS A TOOL FOR INVESTMENT ATTRACTION: EUROPEAN EXPERIENCE AND IMPLEMENTATION IN UKRAINE

  Tetiana ZATONATSKA, Maksym LAVRENTIEV, Yevheniia TOKAR (Author)

  462-469

  • PDF (Ukrainian)

• FORECASTING THE RESULTS OF MARKETING ACTIVITIES OF A BUSINESS ENTITY

  Oksana PROSKUROVYCH, Alexander VALKOV (Author)

  470-476

  • PDF (Ukrainian)

• THE STATE BUDGET DURING WARTIME: PRIORITIES, THREATS, AND STABILITY

  Dina SHKVARUK (Author)

  477-484

  • PDF (Ukrainian)

• THE THIRD MISSION OF THE UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION AND EUROPEAN INTEGRATION: FORMING AN INCLUSIVE EDUCATIONAL AND RESEARCH ENVIRONMENT

  Inna RIEPINA, Oleksandr VOSTRYAKOV, Maksym BUDIAIEV (Author)

  485-492

  • PDF (Ukrainian)

• ENSURING LOCAL ECONOMIC DEVELOPMENT OF COMMUNITIES

  Oleksandr STRUMETSKYI (Author)

  493-500

  • PDF (Ukrainian)

• INTERNAL ECONOMIC POTENTIAL OF UKRAINIAN POSTAL OPERATORS: INTEGRAL ASSESSMENT AND FORMATION MODELS

  Liliia TARASENKO, Ivan DERUN, Larysa SHAULSKA (Author)

  501-510

  • PDF (Ukrainian)

• DESIGNING A MECHANISM FOR DEVELOPING THE ECONOMIC POTENTIAL OF ENTERPRISES IN MODERN CONDITIONS

  Svitlana TULCHYNSKA (Author)

  511-514

  • PDF (Ukrainian)

• COST CONTROL IN ENSURING THE EFFICIENCY OF ENTERPRISE MANAGEMENT IN CRISIS CONDITIONS

  NILA TYURINA, Tetyana NAZARCHUK (Author)

  515-251

  • PDF (Ukrainian)

• ENTERPRISE VIABILITY MANAGEMENT AS A MANAGEMENT FUNCTION

  Anna PAZIEIEVA (Author)

  522-527

  • PDF (Ukrainian)

• ORGANIZATIONAL MECHANISM FOR MANAGING THE DEVELOPMENT OF PRODUCTION POTENTIAL OF AGRICULTURAL ENTERPRISES

  Oleksandr SHERSTIUK (Author)

  528-533

  • PDF (Ukrainian)

• DIGITALIZATION OF THE PROCESS OF ASSESSING THE COMPETITIVE POSITIONS OF BUSINESS ENTITIES

  Olga MAISTRENKO (Author)

  534-540

  • PDF (Ukrainian)

• INNOVATIVE AND STRATEGIC GUIDELINES FOR THE DEVELOPMENT OF AGRO-INDUSTRIAL ENTERPRISES IN THE POST-WAR PERIOD

  Taras FEDASHKO (Author)

  541-546

  • PDF (Ukrainian)

• METHODOLOGICAL ASPECTS OF DIGITAL SYSTEMS IMPLEMENTATION BASED ON BUSINESS PROCESS MODELING IN CREATIVE INDUSTRY ENTERPRISES

  Kateryna PROKOFIEVA, Iryna KINAS, Viktor RYMARTSOV (Author)

  547-556

  • PDF (Ukrainian)

• A SYSTEMIC APPROACH TO FORMING MECHANISMS FOR INTEGRATING SECURITY COMPONENTS INTO THE GENERAL ENTERPRISE STRATEGY

  Inna SABADASH (Author)

  557-562

  • PDF (Ukrainian)

• FEATURES OF RESOURCE FORMATION IN THE AGRICULTURAL SECTOR: TRENDS AND SPECIFIC INFLUENCING FACTORS

  Borys YAZLYUK, Volodymyr TSUPAK (Author)

  563-568

  • PDF (Ukrainian)

• METHODOLOGICAL SUPPORT FOR DIAGNOSING THE ORGANIZATIONAL AND LEGAL SECURITY OF AGRICULTURAL BUSINESS ENTITIES

  Valerii BEREZA (Author)

  569-574

  • PDF (Ukrainian)

• METHODOLOGICAL AND METHODICAL APPROACHES TO ASSESSING THE PRODUCTION POTENTIAL OF A DAIRY FARMING ENTERPRISE

  Galina PRUSOVA (Author)

  575-581

  • PDF (Ukrainian)

• DETERMINING THE LEVEL OF STAFFING AND THE DEGREE OF COMPLIANCE WITH SOCIO-ECONOMIC SECURITY

  Sofiia MINENKO (Author)

  582-587

  • PDF (Ukrainian)

• ASSESSING THE IMPACT OF AGRICULTURAL PRODUCT QUALITY ON ITS PRICE COMPETITIVENESS IN DOMESTIC AND FOREIGN MARKETS

  Yevheniia POLIAKOVA (Author)

  588-594

  • PDF (Ukrainian)

• FEATURES OF INVENTORY ACCOUNTING AT UKRAINIAN ENTERPRISES UNDER MARTIAL LAW

  Larysa IVANCHENKOVA, Larysa SKLIAR, Vladyslav CHERVIAKOV, Serhii RUDENKO, Nataliia BIRCHENKO (Author)

  595-600

  • PDF (Ukrainian)

• ANALYTICAL STUDIES OF THE INSTITUTIONAL ENVIRONMENT OF SELF-EMPLOYED INDIVIDUALS IN UKRAINE

  Oleksandra HARBUZIUK (Author)

  601-606

  • PDF (Ukrainian)

• MARKETING AND LOGISTICS ACTIVITIES IN CREATING COMPETITIVE ADVANTAGES FOR AGRICULTURAL ENTERPRISES AND THEIR PRODUCTS

  Vasily PETRUSHOV (Author)

  607-613

  • PDF (Ukrainian)

• ANALYSIS OF THE DEVELOPMENT AND EFFICIENCY OF IT COMPANIES IN UKRAINE

  Inna CHAIKOVSKA (Author)

  614-618

  • PDF (Ukrainian)