Vol. 350 No. 1 (2026): Herald of Khmelnytskyi National University. Economic sciences

Статті

• ANALYSIS OF THE TRANSFORMATION OF THE ENERGY SYSTEM OF UKRAINE

  Mariia SHKURAT , Yehor KUZMENKO (Author)

  12-18

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• Crisis Turbulence and the Market Potential of Industrial Enterprises: Economic-Security-Oriented Managerial Responses

  Nataliya ZAKHARCHUK , Nataliia HAVLOVSKA (Author)

  19-28

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• RISK MANAGEMENT OF INVESTMENT CAPITAL IN THE STOCK MARKET: THEORY AND PRACTICE OF HEDGING

  SVITLANA KOVALCHUK , IRYN SOKYRNIK , IVAN MAZUR (Author)

  29-36

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• ASSESSMENT OF ECONOMIC SECURITY OF THE ACTIVITIES OF CONSTRUCTION ENTERPRISES: SCIENTIFIC AND METHODOLOGICAL ASPECTS

  Serhii KOCHEHAROV (Author)

  37-42

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• METHODS OF EVALUATING THE BUSINESS ACTIVITIES OF ECONOMIC ENTITIES

  Borys HIL (Author)

  43-54

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• THE IMPACT OF HYBRID THREATS ON THE ECONOMIC SECURITY OF THE STATE: MECHANISMS FOR ADAPTING PUBLIC ADMINISTRATION IN THE CONTEXT OF DIGITAL TRANSFORMATION

  KONSTANTIN MASHNENKOV, Yulia DERKACHENKO (Author)

  55-60

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• CONCEPTUAL, ORGANIZATIONAL, AND ECONOMIC PROVISIONS FOR IMPLEMENTING A STAKEHOLDER-ORIENTED ENTERPRISE MANAGEMENT STRATEGY IN THE CONTEXT OF TERRITORIAL COMMUNITY DEVELOPMENT

  Oleksandr HLAZOV (Author)

  61-66

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• CIRCULAR ECONOMY AND TOURISM: CURRENT TRENDS AND OPPORTUNITIES

  Zoryna ATAMANCHUK, Vladyslav RYLSKYI (Author)

  67-73

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• MANAGING EMPLOYEE RESISTANCE TO CHANGE IN THE PROCESS OF ENTERPRISE DIGITAL TRANSFORMATION

  Nataliia SМOLINSKA, Igor GRYBYK (Author)

  74-81

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• FORMATION OF A FLEXIBLE ASSORTMENT MANAGEMENT MODEL: OMNICHANNELITY AND CATEGORY MANAGEMENT

  Vitalii SHARKO , Mykhailo HAVENKO , Nadia ANDRUSENKO, Viktoriya KRYVESHCHENKO (Author)

  82-90

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• STATISTICAL ASSESSMENT OF FINANCIAL RESULTS OF THE DEVELOPMENT OF THE LARGEST ENGINEERING ENTERPRISES IN UKRAINE

  Nataliia KARACHYNA, Anna VITIUK, Ihor OSTRYI (Author)

  91-101

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• INNOVATIVE ASPECTS OF INCREASING THE MARKET POTENTIAL OF SMALL AND MEDIUM BUSINESSES

  Olha HARVAT (Author)

  102-107

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• THE CONCEPT OF THE DEVELOPMENT OF THE UKRAINIAN AIC ON THE PRINCIPLES OF THE «GREEN» ECONOMY

  Oksana SHATILO (Author)

  108-113

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• ADMINISTRATIVE INTERACTION IN ANTI CRISIS PERSONNEL MANAGEMENT AS A KEY FACTOR OF ENTERPRISE ADAPTABILITY

  Ruslan ATAMANIUK , Aryan MOHAMMAD (Author)

  114-118

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• ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

  Yuliia YAROVA (Author)

  119-125

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• STRATEGIC PERFORMANCE MANAGEMENT OF HEALTHCARE INSTITUTIONS IN UKRAINE UNDER CONDITIONS OF BIFURCATION CHANGES

  MYKHAILO SAHAIDAK, Anton MOROZ (Author)

  126-134

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• ECONOMIC STRATEGIES FOR THE DEVELOPMENT OF RAILWAY TRANSPORT ENTERPRISES IN THE CONTEXT OF EUROPEAN INTEGRATION AND MILITARY RISKS

  Viktoriya TVORONOVYCH, Volodymyr KULACHOK, Dmitro TOKAREV (Author)

  135-140

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• METHODOLOGICAL SUPPORT FOR EFFECTIVE WEBSITE FUNCTIONING IN PROJECT-ORIENTED ARCHITECTURAL AND CONSTRUCTION COMPANIES

  Ruslan KUBANOV , Maksym KRESAN, Dmytro MAKATORA (Author)

  141-152

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• ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES

  Inna CHAIKOVSKA (Author)

  153-158

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• MODERN WAVES OF MERGERS AND ACQUISITIONS

  Vasylyna KOLOSHA , HALYNA FYLIUK (Author)

  159-167

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• PRODUCTION AND FOREIGN TRADE IN LIVESTOCK PRODUCTS IN THE CONTEXT OF EUROPEAN INTEGRATION

  IRYNA Vlasenko (Author)

  168-173

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• MECHANISMS FOR REALIZING THE DEVELOPMENT POTENTIAL OF THE WASTE MANAGEMENT INDUSTRY ON THE PRINCIPLES OF THE CIRCULAR ECONOMY

  Viktoriia Nahaichuk , Inna Sysoieva (Author)

  174-182

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• METHOTOLOGICAL PRINCIPLES OF ANALYZING THE COMPETITIVENESS OF WHOLESALE TRADE ENTERPRISES

  Halyna KUPALOVA, Mariіa DUDNIK (Author)

  183-189

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• INTERNATIONAL ECONOMIC ACTIVITY IN THE POST-WAR ECONOMIC RECOVERY OF THE COUNTRY: INTERNATIONAL EXPERIENCE

  Yuliia TUNITSKA, Emma TKACHENKO, Maksym CHUMAKOV (Author)

  190-200

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• RESEARCH ON PRICING FEATURES IN THE DIGITAL MICROSTOCK MARKET

  Inna STRELCHENKO, Olga HAMZAH, Igor DEKHA (Author)

  201-208

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• INSTITUTIONAL FRAMEWORK FOR ECONOMIC SECURITY AS A FACTOR OF NATIONAL SECURITY RESILIENCE OF UKRAINE

  Roman Yankovoi , Olga Garafonova , Hanna ZHOSAN , Yurii Kravchyk (Author)

  209-215

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• THE ROLE OF MARKETING AUDIT IN FORMING AN EFFECTIVE DIGITAL COMMUNICATION STRATEGY

  Maryna BILYK , OLENA MOROZ , Anastasiia BUNAK (Author)

  216-222

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• PUBLIC-PRIVATE PARTNERSHIP AS A MEANS OF COMMUNICATION IN THE SOCIAL SPHERE

  Liliia MARTYNOVA , IRYNA YURCHУK (Author)

  223-230

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• ADAPTATION OF THE AGRICULTURAL ENTERPRISE MANAGEMENT SYSTEM TO OPERATIONAL INNOVATION AND CREATIVE BRAND STRATEGIZING

  OLEKSANDR POMAZ , ALINA HONCHARENKO , Vira MALYSHKO, Valentyna STRILETS (Author)

  231-237

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• WORLD EXPERIENCE IN REGULATING THE CREATION AND OPERATION OF LOGISTICS HUBS

  Tetyana RUDA , OLEKSANDER Barabash (Author)

  238-242

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• MANAGEMENT OF NON-CURRENT ASSETS OF AN ENTERPRISE: ORGANIZATIONAL AND FUNCTIONAL ASPECTS

  Oksana LOPATOVSKA, Bohdan NEBZHYTSKYY (Author)

  243-249

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• MODERN TRENDS IN ATTRACTING INTERNATIONAL FINANCIAL RESOURCES FOR NATIONAL DEVELOPMENT

  Illia KHADZHYNOV, Oleksander TRETIAK (Author)

  250-254

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• THE IMPACT OF TEMPORAL DETERMINANTS ON THE EFFECTIVENESS OF MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT

  Valentyna BOBROVNYK (Author)

  255-261

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• USE OF ARTIFICIAL INTELLIGENCE TOOLS IN TRAINING ECONOMISTS

  Ivan HEVLYCH (Author)

  262-266

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• INDICATIVE ASSESSMENT OF FOOD SECURITY IN UKRAINE UNDER WAR CONDITIONS

  Olena HORYACHOVA, Hennadii PEDCHENKO, Yaroslav PYRIH (Author)

  267-273

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• USING AI IN ACCOUNTING AND AUDITING: CHALLENGES OF HARMONIZATION WITH IFRS AND ISA

  Larysa HEVLYCH (Author)

  274-278

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• THE SIGNIFICANCE, CHALLENGES AND PROSPECTS FOR THE DEVELOPMENT OF AVIATION TOURISM IN UKRAINE

  Larysa TEODOROVYCH, Oksana MAKAR, Andriy MUDRYK (Author)

  279-285

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• ECOLOGICAL AND ECONOMIC EFFICIENCY AND GIS MODEL OF URBAN GREENING IN KHMELNYTSKYI UNDER CLIMATE CHANGE CONDITIONS

  Petro SKRYPCHUK , VICTOR RYBAK , Liudmila KAZIMIROVA , SERGII SHEVCHENKO (Author)

  286-293

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• DIGITALIZATION OF REGIONAL DEVELOPMENT GOVERNANCE AS A DRIVER OF NATIONAL ECONOMIC SECURITY: CHALLENGES AND OPPORTUNITIES FOR TERRITORIAL POTENTIAL CAPITALIZATION

  Tetіana ZAPOROZHETS (Author)

  294-300

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• FINANCIAL LEVERS AND INCENTIVES FOR THE DEVELOPMENT OF MICRO-, SMALL AND MEDIUM BUSINESSES IN UKRAINE

  VALENTYNA SEMENOVA , OLEKSANDR KARATNIUK (Author)

  301-308

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• KEY PRIORITIES OF UKRAINE'S FOREIGN TRADE ACTIVITIES

  IVAN VLASENKO , NATALIA MOROZOVA (Author)

  309-313

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• PROSPECTIVE DIRECTIONS FOR DEVELOPMENT OF THE STATIONERY MARKET IN UKRAINE AND THE WORLD

  Alla TERNOVA (Author)

  314-318

  • PDF (Ukrainian)

• THEORETICAL FOUNDATIONS FOR STUDYING THE STRATEGIC GUIDELINES FOR SUSTAINABLE DEVELOPMENT OF TOURISM ENTERPRISES IN THE WESTERN REGION OF UKRAINE

  Sofiia KOROLIUK (Author)

  319-327

  • PDF (Ukrainian)

• TRANSFORMATION OF THE RETAIL BANKING MODEL IN THE CONTEXT OF DIGITALIZATION OF THE NATIONAL ECONOMY

  Victoria KOVALENKO, Olena SERHIEIEVA (Author)

  328-334

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• SYSTEMATIZATION OF MODERN METHODS OF ASSESSING THE POTENTIAL FOR INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION

  Natalia HRYSHKO , Denys SOLODKOV (Author)

  335-341

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• FORMATION OF THE MOTIVATIONAL MECHANISM FOR PERSONNEL MANAGEMENTAT THE ENTERPRISE

  Lesya DONCHAK (Author)

  342-346

  • PDF (Ukrainian)

• AI VS HUMAN CREATIVITY FOR DATA MANAGEMENT IN INTERNATIONAL BUSINESS

  Alina ZUBKOVA, Veronika KRAINIA (Author)

  347-353

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• THE ESSENCE AND SIGNIFICANCE OF INFORMATION SECURITY IN BANKING ACTIVITIES

  Oksana ZAIACHKIVSKA, VIKTOR SHVETS , Vadym ILLIN (Author)

  354-359

  • PDF (Ukrainian)

• COMBATING THE UNDERSTATEMENT OF THE CUSTOMS VALUE OF GOODS

  Ruslan ІІCHENKO, DMYTRO SAPOZHNIK (Author)

  360-364

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• DIGITAL TRANSFORMATION OF BUSINESS ENTITIES

  Oleksandr KIN, LUDMILA DEMIDCHUK (Author)

  365-370

  • PDF (Ukrainian)

• BUSINESS DIGITALIZATION: NEW OPPORTUNITIES AND THREATS FOR ECONOMIC SECURITY

  Victoriia BOKOVETS, Victoriia KHYMYCH, Anastasia GAIDAI (Author)

  371-377

  • PDF (Ukrainian)

• SYNERGY OF SMM-PROMOTION AND COMMODITY SCIENCE APPROACHES IN THE ORGANIZATION OF MODERN RETAIL TRADE

  Iryna SHVARTS , LIUDMYLA DAVYDIUK , TATIANA PILYAVOZ , NINA KORNELUIK (Author)

  378-383

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• MODERN CONCEPTS OF STRATEGIZING AS A DRIVER AND POTENTIAL FOR THE TRANSFORMATION OF THE AGRICULTURAL SECTOR TOWARDS SUSTAINABLE DEVELOPMENT

  TETIANA Voronko-Nevidnycha , VITALIY Sobchyshyn, ANNA SNIZHCHENKO , Olha PUSTOVAR , Yevhen DEMCHUK (Author)

  384-392

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• FEATURES OF PERSONNEL MANAGEMENT IN ENTERPRISES UNDER CONDITIONS OF INTERNATIONAL INTEGRATION

  Tetiana SKLIARUK, Roman DANYLIUK (Author)

  393-398

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• STATE REGULATION OF THE GRAIN SEED MARKET

  Vitalii NITSENKO (Author)

  399-405

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• INNOVATIVE DEVELOPMENT OF THE HUMAN RESOURCE MANAGEMENT SYSTEM AS A FACTOR OF ORGANIZATIONAL PERFORMANCE

  Lilia KUSTRICH, Maryna GOMENIUK (Author)

  406-414

  • PDF (Ukrainian)

• THEORETICAL AND METHODICAL ASPECTS OF ENSURING PROFITABILITY OF AGRICULTURAL ENTERPRISES

  INNA MYKOLENKO, Denys YALOVEGA (Author)

  415-421

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• A METHODOLOGICAL FRAMEWORK FOR THE ORGANIZATIONAL SUPPORT OF UNIVERSITY COMMUNICATION MANAGEMENT

  Farid SULEIMANLY (Author)

  422-429

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• ACCOUNTING SOFTWARE PRODUCTS FOR ELECTRONIC DOCUMENT MANAGEMENT AND THEIR ROLE IN ENSURING INFORMATION SECURITY CONTROL

  Viktor LOPATOVSKYI , Liudmyla BOHATCHYK , Oksana POMARANSKA , Iryna MELNYCHUK (Author)

  430-439

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• THE IMPLEMENTATION OF THE GOOD GOVERNANCE CONCEPT IN THE PRACTICE OF PUBLIC ADMINISTRATION IN UKRAINE: SYNERGY OF INTERNATIONAL STANDARDS AND ACADEMIC VALUES

  Anastasiia DANILKOVA, Ievgeniia SHELEST, Olena MANTUR-CHUBATA (Author)

  440-447

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• FINANCIAL ENGINEERING IN DEVELOPING MECHANISMS FOR ECONOMIC RECONSTRUCTION OF RURAL TERRITORIES

  Svitlana KHALATUR, Oleksandr KARAMUSHKA (Author)

  448-452

  • PDF (Ukrainian)

• ORGANIZATIONAL-MANAGERIAL AND TECHNOLOGICAL ASPECTS OF INNOVATIVE DEVELOPMENT OF EDUCATIONAL STARTUP PROJECTS OF THE IT SPHERE IN UKRAINE

  Ihor FROLOV, Оlena SKLIARENKO, Yanina KOLODINSKA, Denys BUKATOV (Author)

  453-461

  • PDF (Ukrainian)

• INNOVATIVE APPROACHES TO ENERGY EFFICIENCY IN THE CONTEXT OF THE PLANT PROTECTION PRODUCTS MARKET DEVELOPMENT

  Iuliia SAMOILYK, Mykola SVYSTUN (Author)

  462-468

  • PDF (Ukrainian)

• SPECIFIC FEATURES OF THE INFLUENCE OF PUBLIC ADMINISTRATION ON UKRAINE’S ECONOMIC SECURITY IN THE CONTEXT OF SOCIETY DIGITALIZATION

  Sergiy KORBUT, Serhii MATIUKH, Yevhenii RUDNICHENKO (Author)

  469-477

  • PDF (Ukrainian)

• ASPECTS OF REGIONAL POLICY PLANNING TO STRENGTHEN ECONOMIC MOBILITY OF SMALL AND MEDIUM-SIZED ENTERPRISES IN UKRAINE

  OKSANA KOPYLIUK , VALENTINA Kutsyk (Author)

  478-482

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• DIGITALIZATION OF ENTERPRISE MARKETING MANAGEMENT

  ZINAIDA ANDRYSHKEVYCH , KATERINA LARIONOVA , ALINA KAPINOS (Author)

  483-489

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• ASSESSING ECONOMIC POTENTIAL: FOCUS ON THE CIRCULAR ECONOMY

  Valentina LUKIYANOVA, Oleksiy GOROVENKO (Author)

  490-496

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• THE SOCIO-ECONOMIC MECHANISM FOR THE DEVELOPMENT OF ENTREPRENEURIAL ACTIVITY OF COOPERATIVE ASSOCIATIONS UNDER THE CONDITIONS OF INDUSTRIAL MARKETING TRANSFORMATION

  Ievgeniia MISHCHUK (Author)

  497-503

  • PDF (Ukrainian)

• METHODOLOGICAL APPROACHES TO RESEARCHING COOPERATIVE ENTREPRENEURIAL ACTIVITY UNDER CONDITIONS OF MARKET TRANSFORMATION

  PAVLO HRYHORUK (Author)

  504-508

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• MODELING OF THE PROCESS OF ENSURING MINIMIZATION OF ENVIRONMENTAL RISKS IN THE ACTIVITIES OF OIL AND GAS PRODUCING ENTERPRISES

  Iryna FADYEYEVA (Author)

  509-517

  • PDF (Ukrainian)

• IMPROVING HUMAN RESOURCE MANAGEMENT IN HEALTHCARE INSTITUTIONS

  Oleksandr STRUMETSKYI (Author)

  518-524

  • PDF (Ukrainian)

• DEVELOPMENT OF THE AGRICULTURAL SECTOR IN THE CONDITIONS OF STRUCTURAL TRANSFORMATIONS OF THE ECONOMY

  Oleg PISHCHENKO (Author)

  525-531

  • PDF (Ukrainian)

• IMPROVING HUMAN RESOURCE MANAGEMENT IN HEALTHCARE INSTITUTIONS

  RUSLAN Avhustyn, IRYNA Demkiv , YURII OMELCHENKO (Author)

  532-538

  • PDF (Ukrainian)

• STARTUP COMPANIES IN THE CONTEMPORARY INSTITUTIONAL FRAMEWORK OF INNOVATION ACTIVITIES OF SMALL AND MEDIUM-SIZED ENTERPRISES

  YAROSLAVA STOLIARCHUK, YURII SOLODKOVSKYY (Author)

  539-548

  • PDF (Ukrainian)

• DIGITAL INNOVATIONS AS TOOLS FOR HIGH-TECH BRANDS PROMOTING IN GLOBAL MARKETS

  Liudmyla TSYMBAL, Polina FITSAK (Author)

  549-556

  • PDF (Ukrainian)

• THEORETICAL MODELS AND METHODOLOGICAL APPROACHES TO THE DEVELOPMENT OF PUBLIC SERVICE IN UKRAINE

  Oleksiy TKACHENKO (Author)

  557-564

  • PDF (Ukrainian)

• ORGANIZATIONAL AND MANAGEMENT PRINCIPLES OF IMPLEMENTATION OF REGIONAL PROGRAMS

  Anton HAYDUK (Author)

  565-571

  • PDF (Ukrainian)

• INFORMATION POLICY AS A TOOL OF PUBLIC ADMINISTRATION IN THE CONDITIONS OF DIGITALIZATION

  Denis DUBOVYK (Author)

  572-578

  • PDF (Ukrainian)

• IMPACT OF STRATEGIC SEO ON DIGITAL VISIBILITY OF INTERNATIONAL IT COMPANIES IN INTEGRATED MARKETING COMMUNICATIONS

  Volodymyr Volikov , Kateryna SHUMILKINA (Author)

  579-588

  • PDF (Ukrainian)

• ADAPTIVE-PROCESS APPROACH TO SELECTING A STRATEGY FOR DEVELOPING THE POTENTIAL OF INTELLECTUALIZATION OF CAPITAL OF AN ENTERPRISE IN THE CONDITIONS OF DIGITALIZATION OF THE ECONOMY

  Hryhorii TARASYUK (Author)

  589-597

  • PDF (Ukrainian)

• COMPREHENSIVE FUZZY-LOGIC MODEL FOR ASSESSING THE LEVEL OF EXCELLENCE OF PROTECTION OF SOCIO-ECONOMIC SYSTEMS

  Nataliia PROTOPOPOVA (Author)

  598-604

  • PDF (Ukrainian)

• INTEGRATION OF CUSTOMS, LOGISTICS AND FOREIGN ECONOMIC MECHANISMS IN INTERNATIONAL TRADE

  Olena SERHIIENKO, Maryna MASHCHENKO, Iryna LISNA, Svitlana STEPURINA, Yurii VITKOVSKYI (Author)

  605-612

  • PDF (Ukrainian)

• SATELLITE TECHNOLOGIES IN ASSESSING THE ENVIRONMENTAL CONSEQUENCES OF WAR AND MANAGING LAND RESTORATION

  Tetiana KALYNA, Ihor OSTROVSKYI, Inna PIDBEREZNYKH, Inna NAZARENKO, Andriy MAS (Author)

  613-620

  • PDF (Ukrainian)

• MAIN COMPONENTS OF THE SUSTAINABLE DEVELOPMENT POTENTIAL OF AN ENTERPRISE: SOCIAL, ECONOMIC AND ENVIRONMENTAL ASPECTS

  Vladyslav FURSENKO (Author)

  621-627

  • PDF (Ukrainian)

• INTEGRATION OF SCIENTIFIC APPROACHES TO ENSURING CYCLIC DEVELOPMENT OF ENTERPRISES IN CONDITIONS OF ECONOMIC TURBULENCE

  Dmytro OLENCHENKO (Author)

  628-635

  • PDF (Ukrainian)

• MECHANISMS AND PROSPECTS FOR THE IMPLEMENTATION OF INTERNATIONAL PRACTICES OF REGULATING THE LOGISTICS SERVICES MARKET IN UKRAINE IN THE CONTEXT OF EUROPEAN INTEGRATION

  Bohdan SAMOILENKO (Author)

  636-642

  • PDF (Ukrainian)

• EUROPEAN EXPERIENCE IN OVERCOMING INTERREGIONAL ASYMMETRIES IN THE DEVELOPMENT OF TRANSPORT AND LOGISTICS SYSTEMS AND WAYS OF ITS IMPLEMENTATION IN UKRAINE

  Marianna STEHNEI, Bohdan MEISAR, Orshoia NOD, Maksym BATYN (Author)

  643-647

  • PDF (Ukrainian)

• BUSINESS MANAGEMENT BASED ON INNOVATION AND DIGITALIZATION AS A FACTOR OF SUSTAINABLE DEVELOPMENT: STRATEGIZATION, PLANNING AND ORGANIZATION

  Anton BERDYCHEVSKYI, Natalia BELYAKOVA, Artem GONCHAR, Leonid CHAIKOVSKYI (Author)

  648-653

  • PDF (Ukrainian)