Vol. 350 No. 1 (2026): Herald of Khmelnytskyi National University. Economic sciences

Статті

• ANALYSIS OF THE TRANSFORMATION OF THE ENERGY SYSTEM OF UKRAINE

  Mariia SHKURAT , Yehor KUZMENKO (Author)

  12-18

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• Crisis Turbulence and the Market Potential of Industrial Enterprises: Economic-Security-Oriented Managerial Responses

  Nataliya ZAKHARCHUK , Nataliia HAVLOVSKA (Author)

  19-28

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• RISK MANAGEMENT OF INVESTMENT CAPITAL IN THE STOCK MARKET: THEORY AND PRACTICE OF HEDGING

  SVITLANA KOVALCHUK , IRYN SOKYRNIK , IVAN MAZUR (Author)

  29-36

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• ASSESSMENT OF ECONOMIC SECURITY OF THE ACTIVITIES OF CONSTRUCTION ENTERPRISES: SCIENTIFIC AND METHODOLOGICAL ASPECTS

  Serhii KOCHEHAROV (Author)

  37-42

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• METHODS OF EVALUATING THE BUSINESS ACTIVITIES OF ECONOMIC ENTITIES

  Borys HIL (Author)

  43-54

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• THE IMPACT OF HYBRID THREATS ON THE ECONOMIC SECURITY OF THE STATE: MECHANISMS FOR ADAPTING PUBLIC ADMINISTRATION IN THE CONTEXT OF DIGITAL TRANSFORMATION

  KONSTANTIN MASHNENKOV, Yulia DERKACHENKO (Author)

  55-60

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• CONCEPTUAL, ORGANIZATIONAL, AND ECONOMIC PROVISIONS FOR IMPLEMENTING A STAKEHOLDER-ORIENTED ENTERPRISE MANAGEMENT STRATEGY IN THE CONTEXT OF TERRITORIAL COMMUNITY DEVELOPMENT

  Oleksandr HLAZOV (Author)

  61-66

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• CIRCULAR ECONOMY AND TOURISM: CURRENT TRENDS AND OPPORTUNITIES

  Zoryna ATAMANCHUK, Vladyslav RYLSKYI (Author)

  67-73

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• MANAGING EMPLOYEE RESISTANCE TO CHANGE IN THE PROCESS OF ENTERPRISE DIGITAL TRANSFORMATION

  Nataliia SМOLINSKA, Igor GRYBYK (Author)

  74-81

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• FORMATION OF A FLEXIBLE ASSORTMENT MANAGEMENT MODEL: OMNICHANNELITY AND CATEGORY MANAGEMENT

  Vitalii SHARKO , Mykhailo HAVENKO , Nadia ANDRUSENKO, Viktoriya KRYVESHCHENKO (Author)

  82-90

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• STATISTICAL ASSESSMENT OF FINANCIAL RESULTS OF THE DEVELOPMENT OF THE LARGEST ENGINEERING ENTERPRISES IN UKRAINE

  Nataliia KARACHYNA, Anna VITIUK, Ihor OSTRYI (Author)

  91-101

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• INNOVATIVE ASPECTS OF INCREASING THE MARKET POTENTIAL OF SMALL AND MEDIUM BUSINESSES

  Olha HARVAT (Author)

  102-107

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• THE CONCEPT OF THE DEVELOPMENT OF THE UKRAINIAN AIC ON THE PRINCIPLES OF THE «GREEN» ECONOMY

  Oksana SHATILO (Author)

  108-113

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• ADMINISTRATIVE INTERACTION IN ANTI CRISIS PERSONNEL MANAGEMENT AS A KEY FACTOR OF ENTERPRISE ADAPTABILITY

  Ruslan ATAMANIUK , Aryan MOHAMMAD (Author)

  114-118

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• ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

  Yuliia YAROVA (Author)

  119-125

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• STRATEGIC PERFORMANCE MANAGEMENT OF HEALTHCARE INSTITUTIONS IN UKRAINE UNDER CONDITIONS OF BIFURCATION CHANGES

  MYKHAILO SAHAIDAK, Anton MOROZ (Author)

  126-134

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• ECONOMIC STRATEGIES FOR THE DEVELOPMENT OF RAILWAY TRANSPORT ENTERPRISES IN THE CONTEXT OF EUROPEAN INTEGRATION AND MILITARY RISKS

  Viktoriya TVORONOVYCH, Volodymyr KULACHOK, Dmitro TOKAREV (Author)

  135-140

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• METHODOLOGICAL SUPPORT FOR EFFECTIVE WEBSITE FUNCTIONING IN PROJECT-ORIENTED ARCHITECTURAL AND CONSTRUCTION COMPANIES

  Ruslan KUBANOV , Maksym KRESAN, Dmytro MAKATORA (Author)

  141-152

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• ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES

  Inna CHAIKOVSKA (Author)

  153-158

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• MODERN WAVES OF MERGERS AND ACQUISITIONS

  Vasylyna KOLOSHA , HALYNA FYLIUK (Author)

  159-167

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• PRODUCTION AND FOREIGN TRADE IN LIVESTOCK PRODUCTS IN THE CONTEXT OF EUROPEAN INTEGRATION

  IRYNA Vlasenko (Author)

  168-173

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• MECHANISMS FOR REALIZING THE DEVELOPMENT POTENTIAL OF THE WASTE MANAGEMENT INDUSTRY ON THE PRINCIPLES OF THE CIRCULAR ECONOMY

  Viktoriia Nahaichuk , Inna Sysoieva (Author)

  174-182

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• METHOTOLOGICAL PRINCIPLES OF ANALYZING THE COMPETITIVENESS OF WHOLESALE TRADE ENTERPRISES

  Halyna KUPALOVA, Mariіa DUDNIK (Author)

  183-189

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• INTERNATIONAL ECONOMIC ACTIVITY IN THE POST-WAR ECONOMIC RECOVERY OF THE COUNTRY: INTERNATIONAL EXPERIENCE

  Yuliia TUNITSKA, Emma TKACHENKO, Maksym CHUMAKOV (Author)

  190-200

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• RESEARCH ON PRICING FEATURES IN THE DIGITAL MICROSTOCK MARKET

  Inna STRELCHENKO, Olga HAMZAH, Igor DEKHA (Author)

  201-208

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• INSTITUTIONAL FRAMEWORK FOR ECONOMIC SECURITY AS A FACTOR OF NATIONAL SECURITY RESILIENCE OF UKRAINE

  Roman Yankovoi , Olga Garafonova , Hanna ZHOSAN , Yurii Kravchyk (Author)

  209-215

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• THE ROLE OF MARKETING AUDIT IN FORMING AN EFFECTIVE DIGITAL COMMUNICATION STRATEGY

  Maryna BILYK , OLENA MOROZ , Anastasiia BUNAK (Author)

  216-222

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• PUBLIC-PRIVATE PARTNERSHIP AS A MEANS OF COMMUNICATION IN THE SOCIAL SPHERE

  Liliia MARTYNOVA , IRYNA YURCHУK (Author)

  223-230

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• ADAPTATION OF THE AGRICULTURAL ENTERPRISE MANAGEMENT SYSTEM TO OPERATIONAL INNOVATION AND CREATIVE BRAND STRATEGIZING

  OLEKSANDR POMAZ , ALINA HONCHARENKO , Vira MALYSHKO, Valentyna STRILETS (Author)

  231-237

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• WORLD EXPERIENCE IN REGULATING THE CREATION AND OPERATION OF LOGISTICS HUBS

  Tetyana RUDA , OLEKSANDER Barabash (Author)

  238-242

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• MANAGEMENT OF NON-CURRENT ASSETS OF AN ENTERPRISE: ORGANIZATIONAL AND FUNCTIONAL ASPECTS

  Oksana LOPATOVSKA, Bohdan NEBZHYTSKYY (Author)

  243-249

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• USE OF ARTIFICIAL INTELLIGENCE TOOLS IN TRAINING ECONOMISTS

  Ivan HEVLYCH (Author)

  262-266

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• INDICATIVE ASSESSMENT OF FOOD SECURITY IN UKRAINE UNDER WAR CONDITIONS

  Olena HORYACHOVA, Hennadii PEDCHENKO, Yaroslav PYRIH (Author)

  267-273

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• USING AI IN ACCOUNTING AND AUDITING: CHALLENGES OF HARMONIZATION WITH IFRS AND ISA

  Larysa HEVLYCH (Author)

  274-278

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• THE SIGNIFICANCE, CHALLENGES AND PROSPECTS FOR THE DEVELOPMENT OF AVIATION TOURISM IN UKRAINE

  Larysa TEODOROVYCH, Oksana MAKAR, Andriy MUDRYK (Author)

  279-285

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• ECOLOGICAL AND ECONOMIC EFFICIENCY AND GIS MODEL OF URBAN GREENING IN KHMELNYTSKYI UNDER CLIMATE CHANGE CONDITIONS

  Petro SKRYPCHUK , VICTOR RYBAK , Liudmila KAZIMIROVA , SERGII SHEVCHENKO (Author)

  286-293

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• DIGITALIZATION OF REGIONAL DEVELOPMENT GOVERNANCE AS A DRIVER OF NATIONAL ECONOMIC SECURITY: CHALLENGES AND OPPORTUNITIES FOR TERRITORIAL POTENTIAL CAPITALIZATION

  Tetіana ZAPOROZHETS (Author)

  294-300

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• FINANCIAL LEVERS AND INCENTIVES FOR THE DEVELOPMENT OF MICRO-, SMALL AND MEDIUM BUSINESSES IN UKRAINE

  VALENTYNA SEMENOVA , OLEKSANDR KARATNIUK (Author)

  301-308

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• KEY PRIORITIES OF UKRAINE'S FOREIGN TRADE ACTIVITIES

  IVAN VLASENKO , NATALIA MOROZOVA (Author)

  309-313

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• PROSPECTIVE DIRECTIONS FOR DEVELOPMENT OF THE STATIONERY MARKET IN UKRAINE AND THE WORLD

  Alla TERNOVA (Author)

  314-318

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• THEORETICAL FOUNDATIONS FOR STUDYING THE STRATEGIC GUIDELINES FOR SUSTAINABLE DEVELOPMENT OF TOURISM ENTERPRISES IN THE WESTERN REGION OF UKRAINE

  Sofiia KOROLIUK (Author)

  319-327

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• TRANSFORMATION OF THE RETAIL BANKING MODEL IN THE CONTEXT OF DIGITALIZATION OF THE NATIONAL ECONOMY

  Victoria KOVALENKO, Olena SERHIEIEVA (Author)

  328-334

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• SYSTEMATIZATION OF MODERN METHODS OF ASSESSING THE POTENTIAL FOR INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION

  Natalia HRYSHKO , Denys SOLODKOV (Author)

  335-341

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• FORMATION OF THE MOTIVATIONAL MECHANISM FOR PERSONNEL MANAGEMENTAT THE ENTERPRISE

  Lesya DONCHAK (Author)

  342-346

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• AI VS HUMAN CREATIVITY FOR DATA MANAGEMENT IN INTERNATIONAL BUSINESS

  Alina ZUBKOVA, Veronika KRAINIA (Author)

  347-353

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• THE ESSENCE AND SIGNIFICANCE OF INFORMATION SECURITY IN BANKING ACTIVITIES

  Oksana ZAIACHKIVSKA, VIKTOR SHVETS , Vadym ILLIN (Author)

  354-359

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• COMBATING THE UNDERSTATEMENT OF THE CUSTOMS VALUE OF GOODS

  Ruslan ІІCHENKO, DMYTRO SAPOZHNIK (Author)

  360-364

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• DIGITAL TRANSFORMATION OF BUSINESS ENTITIES

  Oleksandr KIN, LUDMILA DEMIDCHUK (Author)

  365-370

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• BUSINESS DIGITALIZATION: NEW OPPORTUNITIES AND THREATS FOR ECONOMIC SECURITY

  Victoriia BOKOVETS, Victoriia KHYMYCH, Anastasia GAIDAI (Author)

  371-377

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• SYNERGY OF SMM-PROMOTION AND COMMODITY SCIENCE APPROACHES IN THE ORGANIZATION OF MODERN RETAIL TRADE

  Iryna SHVARTS , LIUDMYLA DAVYDIUK , TATIANA PILYAVOZ , NINA KORNELUIK (Author)

  378-383

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• MODERN CONCEPTS OF STRATEGIZING AS A DRIVER AND POTENTIAL FOR THE TRANSFORMATION OF THE AGRICULTURAL SECTOR TOWARDS SUSTAINABLE DEVELOPMENT

  TETIANA Voronko-Nevidnycha , VITALIY Sobchyshyn, ANNA SNIZHCHENKO , Olha PUSTOVAR , Yevhen DEMCHUK (Author)

  384-392

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• FEATURES OF PERSONNEL MANAGEMENT IN ENTERPRISES UNDER CONDITIONS OF INTERNATIONAL INTEGRATION

  Tetiana SKLIARUK, Roman DANYLIUK (Author)

  393-398

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• STATE REGULATION OF THE GRAIN SEED MARKET

  Vitalii NITSENKO (Author)

  399-405

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• INNOVATIVE DEVELOPMENT OF THE HUMAN RESOURCE MANAGEMENT SYSTEM AS A FACTOR OF ORGANIZATIONAL PERFORMANCE

  Lilia KUSTRICH, Maryna GOMENIUK (Author)

  406-414

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• THEORETICAL AND METHODICAL ASPECTS OF ENSURING PROFITABILITY OF AGRICULTURAL ENTERPRISES

  INNA MYKOLENKO, Denys YALOVEGA (Author)

  415-421

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• A METHODOLOGICAL FRAMEWORK FOR THE ORGANIZATIONAL SUPPORT OF UNIVERSITY COMMUNICATION MANAGEMENT

  Farid SULEIMANLY (Author)

  422-429

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