Vol. 316 No. 2 (2023): Herald of Khmelnytskyi National University. Economic sciences

Статті

• RECRUITMENT AS A COMPONENT OF THE DIGITAL STRATEGY OF PERSONNEL MANAGEMENT

  Kateryna SKIBSKA, Oleksandra PANASIUK (Author)

  7-12

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• THE ROLE OF EMPLOYEE MOTIVATION IN ENSURING EFFECTIVE MANAGEMENT OF A COMPANY IN A TURBULENT SOCIO-ECONOMIC ENVIRONMENT

  Mariia TEPLIUK, Victoria ANDRIKEVYCH (Author)

  13-18

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• BRANDING AND CRAFT TECHNOLOGIES OF AGRICULTURAL ENTERPRISES: A STRATEGIC ASPECT

  Oleksiy KRASNORUTSKYY (Author)

  19-24

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• NATIONAL BRAND AS A TOOL FOR INCREASING THE GLOBAL COMPETITIVENESS OF THE COUNTRY IN THE INTERNATIONAL ENVIRONMENT

  Tatiana NAZARCHUK, Nila TYURINA, Vitaly KOVALCHUK (Author)

  25-32

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• BUDGETING AS A COMPONENT OF THE COST MANAGEMENT SYSTEM

  Ganna CHUMAK (Author)

  33-38

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• HR-ENGINEERING IN THE ASPECT OF QUANTITATIVE ASSESSMENT ABILITY OF WORKERS TO WORK

  Olga BAKSALOVA, Olena KOSHONKO, Tetyana HLUSKO, Oleksandr HORBATIUK (Author)

  39-47

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• STRATEGIC PRIORITIES AND INSTRUMENTS OF THE STATE POLICY OF INFORMATIZATION OF THE ECONOMIC SYSTEM

  Ihor CHASTOKOLENKO, Konstantin GRIGORENKO (Author)

  48-53

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• IMPLEMENTATION OF THE MARKETING TOOLKIT OF STRATEGIC MANAGEMENT OF INNOVATIONS IN THE PROCESS OF ENSURING THE EFFICIENCY OF THE MACHINE-BUILDING ENTERPRISE’S FOREIGN ECONOMIC ACTIVITY

  Vira SHPILEVA, Nataliya POLYOVA, Viktor SHPYLOVYI (Author)

  54-58

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• ENSURING THE SUSTAINABILITY OF PUBLIC FINANCES IN THE CONDITIONS OF SOCIAL AND ECONOMIC INSTABILITY

  Nila KHRUSHCH, Lyudmila NIANKO (Author)

  59-64

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• FEATURES OF MANAGING SOCIAL CONFLICTS BY PUBLIC AUTHORITIES

  Olga GARAFONOVA, Roman STADNIYCHUK (Author)

  65-71

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• ACTIVITIES OF HEALTH CARE AND REHABILITATION INSTITUTIONS FOR PERSONS INJURED IN THE WAR AS A GUARANTEE OF SOCIAL AND ECONOMIC SECURITY OF THE REGION

  Yurii KRAVCHYK (Author)

  72-78

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• GREEN ECONOMY AS THE NEED OF THE TIME AND THE BASIS OF SUCCESSFUL POST-WAR RECONSTRUCTION OF THE COUNTRY

  Ilona BILOKINNA (Author)

  79-88

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• ANALYSIS OF THE DISADVANTAGES AND ADVANTAGES OF THE MODERN HRM SYSTEMS FOR OPTIMIZING THE FUNCTIONING OF ENTERPRISES

  Anzhelika AZAROVA, Yuliia MIRONOVA, Anatolii SHIYAN, Olena YARMOLA (Author)

  89-96

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• PROSPECTS FOR THE DEVELOPMENT OF THE FLOWER MARKET OF UKRAINE BASED ON THE MODERN LOGISTICS APPROACH

  Iryna SHVARTS, Oksana BEZSMERTNA, Alla KRAIEVSKA, Anastasia PELESHOK (Author)

  97-103

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• THE ROLE OF TEAMWORK IN CREATING A STRATEGY FOR THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF GLOBALIZATION CHANGES

  Lesia SAKUN, Yuliia VIEDIENINA, Yurii KOSHYTSKYI (Author)

  104-111

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• HANDICRAFTS AND SOUVENIRS AS COMPONENTS OF THE LOCAL PRODUCTION, RETAIL AND HOSPITALITY MARKETS

  Lyudmila DEMYDCHUK (Author)

  112-116

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• THE STATE AND PROSPECTS FOR THE DEVELOPMENT OF THE LOGISTICS SERVICES MARKET IN UKRAINE

  Victoria YEVTUSHENKO, Tetiana SHUBA, Liliya TSVIATKO, Diana POPKOVA (Author)

  117-120

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• GEOECONOMIC FRAGMENTATION: LIKELIHOOD OF GLOBAL FINANCIAL RECESSION AND ANALYSIS OF BANKING RISKS IN UKRAINE

  Ganna LIKHONOSOVA (Author)

  121-124

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• EFFICIENCY OF USE OF RESOURCES OF AGRICULTURAL ENTERPRISES AND THEIR TECHNOLOGICAL MANAGEMENT

  Liudmyla BEREZINA, Nadiia BAHAN (Author)

  125-128

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• CAPITAL MANAGEMENT OF UKRAINIAN AGRICULTURAL ENTERPRISES

  Volodymyr PANCHENKO (Author)

  129-133

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• A COMMON FUTURE: THE ROLE OF THE CIRCULAR ECONOMY AND GREEN ENERGY IN CREATING SUSTAINABLE DEVELOPMENT

  Olena CHURIKANOVA, Inna TURCHANINOVA (Author)

  134-139

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• THE EFFECT OF IMPROVING THE QUALITY OF AGRICULTURAL PRODUCTS ON ENSURING THE ECONOMIC SECURITY OF THE ENTERPRISE

  Tetiana VLASENKO, ТETIANA Larina, Sergii STEPANENKO (Author)

  140-145

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• ECOLOGIZATION OF THE HOTEL AND RESTAURANT SECTOR, IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF TOURISM IN UKRAINE

  Natalia PANKIV, Viktoriya BYK (Author)

  146-156

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• NFC TECHNOLOGY AND ITS DEVELOPMENT PROSPECTS

  Kateryna SHAPOVALOVA, Polina SHEREMETA (Author)

  157-160

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• THEORETICAL BASIS OF CHANGE MANAGEMENT IN THE ORGANIZATION

  Nataliia HAVLOVSKA, Vitaliy SEMENCHENKO, Taras YABLONSKY, Emma HYMENNA (Author)

  161-166

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• THEORETICAL PRINCIPLES OF THE FORMATION OF THE ECONOMIC STRATEGY OF THE ENTERPRISE IN THE CONTEXT OF STRATEGIC MANAGEMENT

  Valentyna LUKIANOVA, Tetiana HOLOVACH, Iryna ZAKRYZHEVSKA (Author)

  167-171

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• REGARDING THE FUNCTIONS OF SMALL ENTERPRISES DURING THE MARTIAL STATE

  Tетіана КUKLINOVA (Author)

  172-174

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• FINANCIAL MODELLING AS A TOOL FOR SOLVING THE MAIN PROBLEMS OF THE ENTERPRISE

  Dmytro MAZUR, Alexander MAZUR, Galina MAZUR, Antonina COWBY (Author)

  175-178

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• INTEGRATED APPROACH AS A METHODOLOGICAL BASIS BUILDING A SOCIAL PACKAGE IN A BUSINESS COMPANY

  Mariya ZELENA, Olena MANTUR-CHUBATA, Anastasiya DANILKOVA, Ievgeniia SHELEST, Viktoria PETRYCHAK (Author)

  179-186

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• ANALYSIS OF SOCIO-CULTURAL AND ENVIRONMENTAL ASPECTS OF THE FUNCTIONING OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF UNITED TERRITORIAL COMMUNITIES IN UKRAINE

  Olha HAHALIUK (Author)

  187-193

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• FORMATION OF STRATEGIC REGIONAL DEVELOPMENT OF GAZUZI TOURISM AND RECREATION AFTER THE WAR IN UKRAINE

  Nataliia HORIACHOVA (Author)

  194-199

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• STRATEGIC MANAGEMENT OF ENVIRONMENTAL AND ECONOMIC SECURITY

  Irina KOSACH, Anton KORMILO (Author)

  200-205

• NEW CHALLENGES OF SOCIAL VULNERABILITY OF THE POPULATION OF UKRAINE IN THE CONDITIONS OF WAR

  Oleksandr MAKHONIUK (Author)

  206-212

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• TAX PREFERENCES IN THE FUNCTIONING OF BUSINESS ENTITIES DURING THE RUSSIAN-UKRAINIAN WAR

  Tatiana PIKHNYAK (Author)

  213-219

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• LABOR AND PERSONNEL POTENTIAL OF THE ENTERPRISE: INTERCONNECTION OF CATEGORIES

  Olga POSVALYUK (Author)

  220-225

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• MODERN ASPECTS OF IDENTIFICATION OF COUNTERFEIT PRODUCTS

  Dmytro SAPOZHNYK (Author)

  226-229

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• CURRENT STATE, PROBLEMS AND PROSPECTS OF THE DEVELOPMENT OF DOMESTIC TRADE OF UKRAINE

  Svitlana SIRENKO (Author)

  230-234

• ANALYSIS OF THE STATE OF THE METALLURGICAL INDUSTRY OF UKRAINE IN THE CONDITIONS OF WAR

  Natalia SMOLINSKA, Solomiia RAVOK (Author)

  235-240

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• GREEN INVESTMENTS AS A MECHANISM OF GLOBAL SUSTAINABLE DEVELOPMENT

  Yaroslavа STOLIARCHUK, Denys ILNYTSKYY, Sergii RUDKOVSKYY (Author)

  241-246

• IMPLEMENTATION OF THE TQM SYSTEM IN UKRAINIAN ENTERPRISES

  Nataliia TANASIIENKO, Tetiana НOLOVACH, Sofiia ZABOLOTNA (Author)

  247-251

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• PREREQUISITES OF ADAPTIVE MANAGEMENT OF BUSINESS PROCESSESIN THE CONDITIONS OF DIGITALIZATION: THE NATIONAL DIMENSION

  Liudmyla SHATALOVA (Author)

  252-258

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• ANALYSIS OF THE EFFICIENCY OF FUNCTIONING OF THE BANKING SECTOR OF UKRAINE

  Olena PAVLOVA, Oleksandr DERZHAI, Oksana DERKACH, Valentina SATSYK (Author)

  259-264

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• SIMULATION OF THE MANAGEMENT DECISION-MAKING PROCESS REGARDING THE IMPLEMENTATION OF INFORMATION TECHNOLOGIES

  Olena VEIDAROVA, Vadym PAIUK (Author)

  265-273

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• TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS

  Yuliia YAKUBENKO, Serhii KOBERNIUK (Author)

  274-280

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• ORGANIZATIONAL AND ECONOMIC SUPPORT FOR THE MANAGEMENT OF INVESTMENT PROJECT IN THE SYSTEM OF FORMING THE POTENTIAL FOR DEVELOPMENT OF THE UKRAINIAN REGIONS

  Ihor ZVARYCH, Lesia DMYTRYSHYN, Olena ZVARYCH (Author)

  281-289

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• MODERN CHALLENGES AND PRIORITIES OF THE SOCIAL AND HUMANITARIAN POLICY OF UKRAINE

  Dmytro MELNYCHUK, Iryna VOINALOVYCH (Author)

  290-295

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• DETERMINATION OF THE ACCOUNTING SUBSTANCE OF COSTS AND THEIR CLASSIFICATION

  Natalya BONDARENKO (Author)

  296-304

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• CREATION OF ECOLOGISTIC ENTERPRISES OF THE FOOD AND PROCESSING INDUSTRY IN WESTERN UKRAINE

  LESYA STRUTYNSKA (Author)

  305-311

• FEATURES OF THE USE OF ARTIFICIAL NEURAL NETWORKS IN DIGITAL MARKETING

  Evheniy VENHER, Valentyn NIKULCHA (Author)

  312-318

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• METHODOLOGICAL JUSTIFICATION OF MANAGEMENT DECISIONS IN THE INVESTMENT AND INNOVATION SPHERE

  Pavlo IZHEVSKYI, Bohdan HNATYK (Author)

  319-325

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• ADVERTISING MANAGEMENT AS A BASIS FOR THE FORMATION OF EFFECTIVE MARKET ACTIVITY OF COMPANIES

  Tetyana USTIK (Author)

  326-331

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• FROM INDUSTRIAL ECOSYSTEMS TO DIGITAL ECONOMY ECOSYSTEMS: NEW BUSINESS MODELS AND MODELS OF COMPETITION IN THE CONDITIONS OF DIGITALIZATION OF INTERNATIONAL TRADE IN GOODS AND SERVICES

  Nataliia REZNIKOVA, Alla SHLAPAK, Oksana IVASHCHENKO (Author)

  332-340

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• INSTITUTIONAL AND SEGMENTAL ASPECTS OF UKRAINE’S FINANCIAL MARKET DIGITALIZATION

  Bohdan SOROKA (Author)

  341-345

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• THE MECHANISM FOR INCREASING THE EFFICIENCY OF MACHINE-BUILDING ENTERPRISES IN A COMPETITIVE ENVIRONMENT

  Dmytro VASYLKIVSKYI (Author)

  346-349

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• ASSESSMENT AND MANAGEMENT OF THE FINANCIAL POTENTIAL OF TOURISM AND HOSPITALITY ENTERPRISES

  Tetiana VASYLIEVA, Larysa HRYTSENKO, Irina KOZHUSHKO, Svitlana HAPONENKO, Vladyslav KUTSENKO (Author)

  350-356

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• PUBLIC POLICY OF PUBLIC HEALTH PROTECTION OF UKRAINE IN THE CONDITIONS OF EUROPEAN INTEGRATION CHALLENGES

  Volodymyr MATSYK (Author)

  357-362

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