Vol. 342 No. 3(2) (2025): Herald of Khmelnytskyi National University. Economic sciences

Статті

• VECTORS OF DEVELOPMENT OF UKRAINIAN AGRICULTURE

  Maksym HUZENKO (Author)

  12-16

  • PDF (Ukrainian)

• MODERN APPROACHES TO STRATEGIC HUMAN CAPITAL MANAGEMENT IN THE IT SECTOR

  Tetiana SKLIARUK, Vasyl TURKO (Author)

  17-23

  • PDF (Ukrainian)

• THE ESSENCE AND FEATURES OF SOCIAL PARTNERSHIP BETWEEN LOCALGOVERNMENTS, PUBLIC ORGANIZATIONS AND BUSINESS REPRESENTATIVES

  Liliya TERENYAK, Andrii KUZEMKO (Author)

  24-29

  • PDF (Ukrainian)

• ACCOUNTING AND CONTROL IN THE MANAGEMENT SYSTEM DEVELOPMENT OF DIGITAL COMMUNICATION ENTERPRISES

  Oksana VOLYNETS, Tetiana TYCHUK (Author)

  30-37

  • PDF (Ukrainian)

• TRENDS IN THE DEVELOPMENT OF THE DIGITAL ECONOMY AND THE CORPORATE ENVIRONMENT OF ENTREPRENEURSHIP

  Pavlo KHARCHENKO (Author)

  38-42

  • PDF (Ukrainian)

• LOGISTICAL SUPPORT OF ENTERPRISE OPERATIONS UNDER MARTIAL LAW: PROBLEMS AND WAYS OF OPTIMIZATION

  Olena ZAHORIANSKA, Valentyn ZIABREV, Darya KYSHCHYK (Author)

  43-48

  • PDF (Ukrainian)

• HUMAN RESOURCE SECURITY FRAMEWORK FOR COMPETITIVENESS IMPROVEMENT OF BUSINESS ENTITIES

  Nataliia SHANDOVA, Nataliia MIESHKOVA-KRAVCHENKO (Author)

  49-55

  • PDF (Ukrainian)

• THE IMPACT OF BUSINESS SOCIAL RESPONSIBILITY ON EMPLOYEE PERFORMANCE: THE MANAGEMENT DIMENSION

  Olena BUKHALO (Author)

  56-60

  • PDF (Ukrainian)

• AUDIT OF INFORMATION SECURITY IN THE CONTEXT OF AUTOMATION OF ACCOUNTING DATA IN DOMESTIC ENTERPRISES

  Mykola SOROKOLIT (Author)

  61-66

  • PDF (Ukrainian)

• IMPROVEMENT OF CAPITAL MANAGEMENT POLICY AT THE ENTERPRISE

  Zoia TITENKO (Author)

  67-72

  • PDF (Ukrainian)

• SEARCH ENGINE OPTIMIZATION IN INTERNET MARKETING UNDER THE TRANSFORMATION OF GENERATIVE ARTIFICIAL INTELLIGENCE: FROM GOOGLE TO CHATGPT

  Sergii RODIONOV (Author)

  73-77

  • PDF (Ukrainian)

• PRACTICAL APPLICATION OF THE PRINCIPLES OF TAX LEGISLATION IN TAX CONTROL

  Vadym PUHALSKYI (Author)

  78-82

  • PDF (Ukrainian)

• ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIANCOMPANIES

  Nataliia POZNIAKOVSKA (Author)

  83-88

  • PDF (Ukrainian)

• COMPARATIVE ASSESSMENT OF SUBREGIONAL GROUPINGS OF COUNTRIES FOR EFFECTIVE COMBATING OF FINANCIAL FRAUD AND MONEY LAUNDERING DURING AND AFTER THE WAR IN UKRAINE

  Liudmyla ZAKHARKINA, Natalia NEBABA, serhii VOITOV, Artur ROMANOVSKYY, Ihor KASIAN (Author)

  89-94

  • PDF (Ukrainian)

• THE ESSENCE OF STATE FINANCIAL SECURITY AND MODERN APPROACHES TO ITS MANAGEMENT

  Sergii SHELUDKO (Author)

  95-101

  • PDF (Ukrainian)

• STATE AND PROBLEMS OF LIVESTOCK DEVELOPMENT IN UKRAINE

  Bogdan DUKHNYTSKYI, Volodymyr DUKHNYTSKYI (Author)

  102-107

  • PDF (Ukrainian)

• INFORMATION SUPPORT FOR BUSINESS GOING CONCERN AUDIT OF AGRIBUSINESS IN MARTIAL ARTS CONDITIONS: THEORETICAL AND PRACTICAL ASPECTS

  Vladyslav ALOSHYN (Author)

  108-113

  • PDF (Ukrainian)

• PERSONAL DEVELOPMENT OF EMPLOYEES OF PJSC "KHMELNYTSKA MASLOSYRBAZA": RESEARCH OF PROVISION POSSIBILITIES AND SEARCH FOR DIRECTIONS FOR IMPROVEMENT

  Larysa FEDORYSHYNA, Kateryna UMEROVA (Author)

  114-120

  • PDF (Ukrainian)

• ESG POLICIES AS A TOOL FOR MARKETING MANAGEMENT OF THE ENTERPRISE COMPETITIVENESS IN THE FOOD MARKET

  Iryna TARANENKO, Illia KOKARIEV (Author)

  121-125

  • PDF (Ukrainian)

• SPECIFICS AND GOALS OF THE DEVELOPMENT OF ORGANIZATIONAL ANDSTRUCTURAL FORMS OF COOPERATION BETWEEN INDUSTRIAL AND SERVICE ENTERPRISES (MARKETING ASPECTS)

  Vitaliy YOKHNA, Serhii SHATROVSKYI (Author)

  126-133

  • PDF (Ukrainian)

• INFORMATION AND COMMUNICATION TECHNOLOGIES IN DIGITAL ADVERTISING

  Olena MOROZ, Anastasiia KUSHCH, Anastasiia BUNAK (Author)

  134-139

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• THE ESSENCE OF INNOVATIVE MARKETING AND MARKETING SYSTEMS: MODERN CONCEPTS AND THEIR IMPACT ON ENTERPRISE DEVELOPMENT

  Tetiana SHESTAKOVSKA, Oleh SHEVCHENKO, Olena SEMCHENKO-KOVALCHUK, Yurii NIKOLAYENKO (Author)

  140-146

  • PDF (Ukrainian)

• DIGITAL PRESENCE OF COMPANIES IN THE VENTILATION MARKET OF UKRAINE: COMPARATIVE ANALYSIS OF WEBSITES, SOCIAL MEDIA AND BRAND BOOKS

  Vitalii KARPENKO, Artem BILYK, Roman GYMENUK (Author)

  147-152

  • PDF (Ukrainian)

• BUSINESS DEVELOPMENT IN UKRAINE: CURRENT STATE, CHALLENGES, AND PROSPECTS

  Nataliya HRYSHYNA, Oleksiy HOROVY (Author)

  153-157

  • PDF (Ukrainian)

• ENTREPRENEURIAL ACTIVITY IN THE CONTEXT OF INNOVATIVE GROWTH AND SOCIO-ECONOMIC DEVELOPMENT OF TERRITORIES

  Olha RUDACHENKO, Vitalina KONENKO, Dmytro MEDVEDEV (Author)

  158-165

  • PDF (Ukrainian)

• ADAPTATION OF MANAGEMENT DECISIONS TO UNCERTAIN CONDITIONS: EXPERIENCE OF UKRAINIAN ENTERPRISES IN THE GARDENING AND PARK EQUIPMENT MARKET

  Andriy ZYMA (Author)

  166-175

  • PDF (Ukrainian)

• ASSESSMENT OF THE COMPANIES’ COMPETITIVENESS LEVEL IN CURRENT CONDITIONS

  Olha KRAVCHENKO, Oleh CHELOMBITʹKO, Andrii ZHYLENKO, Andrii KYCHYHIN (Author)

  176-181

  • PDF (Ukrainian)

• THE ROLE OF ORGANIZATIONAL CULTURE IN FORMING THE IMAGE AND IMPLEMENTING THE INNOVATION STRATEGY OF AN ENTERPRISE

  Oleksandr POMAZ, Valeriia CHUIKO, Yelyzaveta IOFFE, Klavdiia CHUI (Author)

  182-190

  • PDF (Ukrainian)

• STRATEGICALLY ORIENTED ENTERPRISE DEVELOPMENT MANAGEMENT

  Olga SHKURENKO, Olga GAVRYSH, Olha KALENSKA (Author)

  191-195

  • PDF (Ukrainian)

• DIRECTIONS FOR IMPROVING THE EFFICIENCY OF E-COMMERCE ENTITIES

  Andriy DZYUBINA, Ostap ZELENIUKH (Author)

  196-200

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• ECOLOGICAL AND ECONOMIC EFFICIENCY OF FUNCTIONING OF AGRICULTURAL ENTERPRISES: THEORETICAL AND METHODOLOGICAL ASPECT

  Yuliia OKHOTA, Serhii NEDOBEIKO (Author)

  201-207

  • PDF (Ukrainian)

• ADAPTATION OF UKRAINIAN PUBLIC ADMINISTRATION TO INTERNATIONAL INTEGRATION PROCESSES (EUROPEAN CONTEXT)

  Andrii MELNYCHUK (Author)

  208-214

  • PDF (Ukrainian)

• SOCIAL WORK IN THE TERRITORIAL COMMUNITY: PROBLEMS, CHALLENGES, PROSPECTS

  Liliia MARTYNOVA, Iryna YURCHУK (Author)

  215-218

  • PDF (Ukrainian)

• THE ROLE OF CONTROLLING IN THE ENTERPRISE DEVELOPMENT MANAGEMENT SYSTEM

  Anastasiia KUSHCH, Andryi POCHTOVYUK (Author)

  219-223

  • PDF (Ukrainian)

• EVOLUTION OF SCIENTIFIC VIEWS ON THE ESSENCE OF THE CONCEPT OF "PRODUCTIVE POTENTIAL" AND ITS CLASSIFICATION

  Dmytro MAZUR, Oleksandr MAZUR, Halyna MAZUR, Yaroslav STRAKHNITSKYI (Author)

  224-228

  • PDF (Ukrainian)

• APPLICATION OF THE THEORY OF PROBABILITY IN BUSINESS PROCESS MANAGEMENT OF TRANSPORT ENTERPRISES

  Mykhailo KHOBTA, Yuliia MALAKHOVA, Liliia LYTVYSHKO, Victoriiа SUKMANІUK (Author)

  229-236

  • PDF (Ukrainian)

• THE ENTERTAINMENT INDUSTRY AS A STRATEGIC SEGMENT OF THE DIGITAL ECONOMY

  Roman YANKOVOI, Vasyl MYKOLAICHUK (Author)

  237-242

  • PDF (Ukrainian)

• TAXATION OF CRYPTOCURRENCY TRANSACTIONS: A COMPARATIVE ANALYSIS OF INTERNATIONAL APPROACHES AND IMPLICATIONS FOR ACCOUNTING AND AUDITING

  Mykola BONDAR, Nataliia OSTAPIUK, Svitlana TKALENKO (Author)

  243-255

  • PDF (Ukrainian)

• PRICING TOOLS IN THE FRAMEWORK OF IMPROVING THE EFFICIENCY OF FINANCIAL MANAGEMENT AND SECURITY OF AN ENTERPRISE

  Olena SAVCHENKO, Mykhailo HREKOV (Author)

  256-260

  • PDF (Ukrainian)

• ECOSYSTEM APPROACH TO COMPETITIVENESS MANAGEMENT IN THE TERRITORIAL MARKET

  Yulia SHTYK, Ganna MYROSHNYCHENKO, Darya SEMENOVA, Alina SOBOLEVA, Stanislav SEMENOV (Author)

  261-266

  • PDF (Ukrainian)

• METHODOLOGICAL APPROACHES TO DEVELOPING MECHANISMS FOR INNOVATIVE DEVELOPMENT OF MARKETING SYSTEMS IN PHARMACEUTICAL ENTERPRISES

  Valentyna POKOTYLOVA, Alla PASHKOVA, Valentyna SHAPOVALOVA (Author)

  267-273

  • PDF (Ukrainian)

• THE UN FRAMEWORK CONVENTION ON CLIMATE CHANGE AND THE PARIS AGREEMENT AS THE BASIS OF GLOBAL CLIMATE POLICY

  Oleksii RIABCHYN (Author)

  274-280

  • PDF (Ukrainian)

• FORMATION OF LOGISTIC STRATEGY OF ECONOMIC SECURITY SYSTEM OF TRANSPORT COMPANIES WITH USE OF ECONOMIC-MATHEMATICAL MODELING APPARATUS

  Taras BOHDANETS (Author)

  281-285

  • PDF (Ukrainian)

• CURRENT PROBLEMS OF DOMESTIC PRACTICE OF INCOME AND EXPENSES FORMATION OF COMMERCIAL BANKS

  Oksana LOPATOVSKA, Maxim BOROLYUK (Author)

  286-293

  • PDF (Ukrainian)

• ANALYSIS OF ORGANIZATIONAL AND ECONOMIC ASPECTS OF THE FUNCTIONING OF TOURISM ENTERPRISES IN KHMELNYTSKYI REGION

  Ihor ZHURBA, Yurii TSVIHUN (Author)

  294-300

  • PDF (Ukrainian)

• MANAGEMENT OF INNOVATION ACTIVITIES IN WAR CONDITIONS

  Olena ВABCHYNSKA, Olha POSVALIUK, Vadym SKAKUN (Author)

  301-305

  • PDF (Ukrainian)

• MODELING OF INSTITUTIONAL MANAGEMENT STRATEGY FOR DIGITAL TRANSFORMATION OF THE ECONOMY

  Stanislav PODYACHEV (Author)

  306-315

  • PDF (Ukrainian)

• STRATEGIC PARTNERSHIP IN ENTROPY CONDITIONS: NEW APPROACHES TO THE DEVELOPMENT OF BUSINESS MODELS OF PRIVATE MEDICAL CLINIC

  Valentynа LAVRENENKO, Mariia TEPLIUK (Author)

  316-320

  • PDF (Ukrainian)

• MECHANISMS OF PUBLIC GOVERNANCE OF COMMUNITY SOCIAL CAPITAL CONSIDERING ECONOMIC REGULATION OF THE FISHERIES SECTOR DEVELOPMENT AND EMERGENCY CHALLENGES

  Nataliia VDOVENKO, Volodymyr SYZON, Andriy TYSHECHKO (Author)

  321-325

  • PDF (Ukrainian)

• CLUSTER STRUCTURES AS A TOOL FOR SHAPING AN INCLUSIVE ENVIRONMENT OF REGIONAL DEVELOPMENT

  Tetiana CHERNYCHKO, Marianna STEHNEI, Inna LINTUR, Kostiantyn RYZKOV, Dmytro BABILIA (Author)

  326-330

  • PDF (Ukrainian)

• PRACTICAL ASPECTS OF IMPLEMENTING RISK MANAGEMENT IN AGRO-INDUSTRIAL ENTERPRISES

  Nataliia LAGODIIENKO, Ivan BUNIEIEV, Oleksandr KUCHUHURNYI (Author)

  331-336

  • PDF (Ukrainian)

• A STRATEGY FOR UNLOCKING LOGISTICS IN UKRAINE IN THE FACE OF RISKS AND THREATS

  Kostiantyn PAVLOV, Olesia TOTSKA, Anton BORTNIK, Oleksandr BURTSEV, Oleksandr MOROZ (Author)

  337-344

  • PDF (Ukrainian)

• THE ROLE OF SOCIAL NETWORKS AND BLOGS IN THE FORMATION OF SUSTAINABLE TOURIST DESTINATIONS AND THE PROMOTION OF FOOD AND WINE ATTRACTIONS IN THE CONTEXT OF ENVIRONMENTAL AWARENESS AND TOURIST ATTRACTIVENESS

  Olga SHEPELEVA, Natalia DOBRIANSKA, Iryna KRUPITSA, Volodymyr LAGODIIENKO (Author)

  345-357

  • PDF (Ukrainian)

• CONCEPTUAL MODEL FOR STRATEGIC ASSESSMENT OF INDUSTRIAL TRANSFORMATION IN ACCORDANCE WITH THE PRINCIPLES OF CARBON NEUTRALITY OF THE HYDROGEN ECONOMY

  Oksana DMITRIIEVA, Andrii KOTENOK (Author)

  358-365

  • PDF (Ukrainian)

• THE EVOLUTION AND STRATEGIC IMPORTANCE OF MARKETING INNOVATIONS IN THE SYSTEM OF ENTERPRISE ECONOMIC SECURITY UNDER THE CONDITIONS OF DIGITALIZATION

  Vadym ZAKUSILO, Nataliia HAVLOVSKA (Author)

  366-372

  • PDF (Ukrainian)

• FORMATION OF AN ENTERPRISE CONTROLLING SYSTEM

  Iryna POTAPIUK, Yuriy KARLASH, Anton LEMESHKO (Author)

  373-377

  • PDF (Ukrainian)

• FORMATION OF THE MECHANISM FOR ATTRACTING FOREIGN INVESTMENTS

  Dmytro VASYLKIVSKYI, Vitalii VYSHNIUK (Author)

  378-382

  • PDF (Ukrainian)

• CRM SYSTEMS AS A TOOL FOR EFFECTIVE INTERACTION WITH CONSUMERS IN THE CONDITIONS OF COMPETITIVE CHANGES IN TARGET MARKETS

  Svitlana RESHMIDILOVA, Denіs BONDARENKO (Author)

  383-388

  • PDF

• IMPLEMENTATION OF AN INTEGRATED SYSTEM OF MECHANISMS FOR INTERNATIONAL PRODUCTION COOPERATION OF AIR TRANSPORT ENTERPRISES

  Kateryna SYDORENKO, Dmytro BOICHUK (Author)

  389-394

  • PDF

• FORECAST OF THE GRAIN MARKET IN UKRAINE AND THE WORLD

  Lesya POBOCHENKO, Vitalii KYSIL (Author)

  395-400

  • PDF (Ukrainian)

• THEORETICAL ASPECTS OF FORMATION OF INNOVATIVE BUSINESS MARKETING STRATEGIES OF BUSINESS ENTITIES

  Boris HIL (Author)

  401-412

  • PDF (Ukrainian)

• DECENTRALIZATION AND DIGITAL TRANSFORMATION AS THE BASIS FOR MODERNIZATION OF MANAGEMENT OF ECONOMIC DEVELOPMENT OF UKRAINE REGIONS

  Vira SHPILEVA, Maksym MELNYCHENKO (Author)

  419-424

  • PDF (Ukrainian)