Vol. 312 No. 6(1) (2022): Herald of Khmelnytskyi National University. Economic sciences

Статті

• METHODICAL APPROACHES TO ASSESSING THE LEVEL OF FINANCIAL CAPACITY OF TERRITORIAL COMMUNITIES

  Iryna PRIKHNO, Larysa PRODANOVA (Author)

  7-14

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• ORGANIZATIONAL CULTURE AS THE ARCHITECTURE OF THE SPACE OF INNOVATION IN TRANSFORMATION PROCESSES OF SOCIO-ECONOMIC SYSTEMS

  Valentyna STADNYK, Natalja JATSJUK, Olena GONCHARUK, Vitaliy YOKHNA, Andriy GONCHARUK (Author)

  15-22

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• FORMATION AND DEVELOPMENT TRENDS OF MARKETING IN UKRAINE: A MODERN VIEW OF THE THEORY AND PRACTICE OF MARKETING

  Svitlana KOVALCHUK, Yevgeniya ZABURMEKHA, Olga SHEMCHUK (Author)

  23-29

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• PECULIARITIES OF GOODS LABELING IN UKRAINE

  Viktoriia VASIUTA, Alina KALEMBET, Yevgenia HVOZDETSKA (Author)

  30-34

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• INFLUENCE OF ADVERTISING AS A MARKETING TOOL ON CONSUMER BEHAVIOR

  Olha HROMOVA, Anastasiya ABDULLAEVA, Valeriya SHPAK (Author)

  35-38

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• THE COMPETENCE POTENTIAL OF THE WORKFORCE UNDER THE INFLUENCE OF THE DIGITALIZATION OF THE ECONOMY

  Liudmyla SHATALOVA (Author)

  39-43

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• FINANCIAL STRATEGY IN THE FINANCIAL MANAGEMENT SYSTEM OF ENTERPRISE

  Yuliia NIKOLCHUK, Oksana LOPATOVSKA (Author)

  44-49

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• INNOVATIVE DEVELOPMENT OF THE FOREST INDUSTRY OF UKRAINE

  Yevheniia MENDELA (Author)

  50-60

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• E-COMMERCE DEVELOPMENT: FOREIGN EXPERIENCE

  Iuliia KOTELNIKOVA (Author)

  61-66

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• TOOLKIT FOR IMPROVING FINANCIAL RESULTS IN THE SYSTEM FOR STRENGTHENING THE ECONOMIC SECURITY OF THE ENTERPRISE

  Svitlana DZERELEIKO (Author)

  67-74

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• STRATEGIC MANAGEMENT AS A TOOL FOR CREATING LONG-TERM BUSINESS VALUE

  Lina ARTEMENKO, Natalia RYZHIKOVA, Vladislav LAGODIIENKO (Author)

  75-82

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• CHANGES OF THE MARKETING ENVIRONMENT IN ENTERPRISES FUNCTIONALITY ON THE B2B MARKET

  Inna BOYCHUK (Author)

  83-87

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• INNOVATIVE MARKETING OF INDUSTRIAL ENTERPRISES:THE PRE-WAR PERIOD AND UNDER THE CONDITIONS OF THE RUSSIAN-UKRAINIAN WAR

  Andrii YAKIVCHENKO (Author)

  88-93

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• THE ECONOMIC BASIS OF INVESTMENT COOPERATION BITWEEN THE PRC AND INDIA AS A POTENTIAL PARTNER IN THE IMPLEMENTATION OF THE ONE BELT, ONE ROAD INITIATIVE

  Wenliang ZHOU, Larysa RUDENKO-SUDARIEVA (Author)

  94-101

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• UNEMPLOYMENT IN UKRAINE: CONTEMPORARY CHALLENGES

  Sergiy MOROZ (Author)

  102-109

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• THE ROLE AND PLACE OF SMALL ENTREPRENEURSHIP IN THE STRUCTURE OF THE ECONOMY OF UKRAINE

  Iryna ANHELKO (Author)

  110-114

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• TRENDS IN TOURIST FLOWS DURING THE PANDEMIC

  Ivan BLAHUN, Iryna RUMIANTSEVA (Author)

  115-123

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• THE INFLUENCE OF DIGITALIZATION ON THE DEVELOPMENT OF INNOVATIVE BUSINESS MODELS IN THE LOGISTICS SPHERE

  Olena KHARUN, Lesia HRYTSYNA (Author)

  124-129

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• TRENDS IN THE DEVELOPMENT OF EXTREME TOURISM IN UKRAINE

  Natalia PANKIV, Nazar DROZD (Author)

  130-145

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• ANALYSIS OF SECURITY RISKS BASED ON THE INFORMATION PROVIDED IN THE GENERAL DECLARATION OF ARRIVAL IN THE EUROPEAN UNION

  Sergii POPEL, Oksana YAKOVENKO (Author)

  146-151

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• INNOVATIVE APPROACHES TO PERSONNEL MANAGEMENT IN THE CONDITIONS OF DIGITALIZATION OF ENTERPRISES

  Mykola RUDENKO, Dimirii LAKUTIN (Author)

  152-159

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• STATE OF SMALL BUSINESS DEVELOPMENT IN UKRAINE

  Viktoriia VASIUTA, Anastasiia PUTRIA, Vladislav PIVOVAROV (Author)

  160-164

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• SEGMENTS OF AUDIENCES AND TARGETING OPPORTUNITIES IN GOOGLE ADS

  Oksana HOLUBOVSKA (Author)

  165-168

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• CUSTOMER-ORIENTED APPROACH IN BRAND FORMATION AND ADVERTISING MANAGEMENT ACTIVITIES OF THE ENTERPRISE

  Zinayida ANDRUSHKEVYCH, Ruslan BOIKO, Vitalii NIANKO (Author)

  169-173

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• FEATURES OF INTERNATIONAL TRANSFER OF TECHNOLOGIES IN THE MODERN REALITIES OF MANAGEMENT SYSTEMS DEVELOPMENT

  Oleksandra MANDYCH, Natalia BABKO, Margarita LYSHENKO, Liliya KHARCHEVNIKOVA (Author)

  174-177

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• INTERPRETATION, GOALS AND MAIN TASKS OF THE PERSONNEL POLICY OF THE ENTERPRISE

  Galina MAZUR, Dmytro MAZUR, Oleksandr MAZUR (Author)

  178-183

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• MARKETING APPROACH TO MANAGEMENT OF TOURIST PRODUCT FORMATION

  Victoriia BILYK, Olga CHERNYAVSKA, Anna VOYNIKOVA (Author)

  184-189

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• THE ROLE AND FEATURES OF FINANCIAL PLANNING IN THE ACTIVITIES OF THE ENTERPRISE

  Ivanna SYDORCHUK (Author)

  190-195

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• DIGITIZATION OF THE ECONOMY OF UKRAINE AND E-COMMERCE AS ITS COMPONENT

  Svitlana KULAKOVA, Oksana ZHYTNYK (Author)

  196-201

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• CIRCULAR ECONOMY – THE FUTURE OF SUSTAINABLE DEVELOPMENT

  Olena CHURIKANOVA, Oksana DENYSENKO (Author)

  202-207

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• RAISING QUESTIONS ABOUT THE APPOINTMENT OF CUSTOMS EXPERTISE IN ORDER TO CONTROL THE CORRECT CLASSIFICATION OF GOODS UNDER HS

  Dmytro SAPOZHNYK, Lesia PELYK (Author)

  208-212

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• ECONOMIC SECURITY OF THE CITY AND BUSINESS SUBJECTS: INTERCONNECTION AND INTERDEPENDENCE

  Yevhenii RUDNICHENKO, Nataliia HAVLOVSKA, Oleg ALEKSIENKO, Vladislav KARABAEV (Author)

  213-218

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• MANAGEMENT OF THE DEVELOPMENT AND COMPETITIVE POSITIONS OF BUSINESS ENTITIES: MODELING THE INFLUENCE OF THE FACTORS OF THE INSTITUTIONAL ENVIRONMENT

  Volodymyr PANCHENKO (Author)

  219-223

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• DIAGNOSTICS OF THE EFFICIENCY OF MARKETING RESEARCH IN AN ANTI-CRISIS MANAGEMENT SYSTEM

  LUDMILA LARKA (Author)

  224-227

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• PROSPECTS OF INCORPORATING THE CONCEPT OF PROGRAMMING CONSUMER EXPERIENCES IN THE RESTAURANT BUSINESS

  Nataliia ANTOSHKONA (Author)

  228-233

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• MEANS OF IMPROVING THE FINANCIAL CONDITION AND STRENGTHENING THE FINANCIAL COMPONENT ECONOMIC SECURITY OF THE ENTERPRISE

  Vitalii HURYN, Victor LOPATOVSKYI (Author)

  234-240

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• THE PECULIARITIES OF THE FORMATION AND FUNCTIONING OF LOGISTICS FLOWS IN THE FURNITURE INDUSTRY

  Olha PAVLYKIVSKA, Evelina KAMYSHNYKOVA, Lesia HALYNIAK (Author)

  241-248

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• ASSESSMENT OF THE FINANCIAL AND ECONOMIC SECURITY OF A CRITICAL INFRASTRUCTURE ENTERPRISE

  Svitlana ONYSHCHENKO, Oleksandra MASLII, Anna DRIBNA (Author)

  249-258

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• THE REGULATORY MODEL OF COMPLIANCE WITH THE EFFICIENCY OF THE ENERGY SECURITY SYSTEM IN THE SPHERE OF APPLICATION OF RENEWABLE ENERGY SOURCES IN UKRAINE

  Liubomur MATIICHUK (Author)

  259-270

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