IMPLEMENTATION OF SOCIAL ENTREPRENEURSHIP TOOLS TO ENSURING SUSTAINABLE DEVELOPMENT IN TURBULENT CONDITIONS

Abstract

This article examines the implementation of social entrepreneurship tools in ensuring the sustainable and adaptive development of enterprises amid economic uncertainty. It is shown that the contemporary challenges of globalization, digital transformation, and socio-economic instability highlight the need to find new management approaches capable of combining economic efficiency with corporate social responsibility. The theoretical basis of the study is the concept of managed entropic development, which allows viewing an enterprise as an open system capable of self-organization and transformation of business processes. At the same time, the study identifies key social-entrepreneurial tools, such as social innovation, corporate social responsibility, impact investing, and partnership models of interaction, among others. It has been demonstrated that their application contributes to reducing the system’s entropy, strengthening internal order, and forming resilient business models, which is crucial for enhancing the enterprise’s economic security. The research methodology is based on systems analysis, the entropy approach, comparative analysis of international experience, economic and statistical modeling, and case studies. The discussion emphasizes that integrating social entrepreneurship practices into traditional business models requires consideration of the enterprise’s scale, industry-specific characteristics, and resource capabilities. The conclusions emphasize the need to develop theoretical and methodological recommendations for integrating social entrepreneurship tools into strategic management and assessing their impact on the long-term competitiveness of business entities. The practical significance of the study lies in the formulation of recommendations for enterprises on the use of social entrepreneurship tools as a strategic resource for enhancing resilience and adaptability in a turbulent environment. Additionally, it is emphasized that the application of such tools contributes to the formation of new models of interaction between business, the state, and society, which in turn provides a comprehensive effect on economic development.