ADAPTIVE-PROCESS APPROACH TO SELECTING A STRATEGY FOR DEVELOPING THE POTENTIAL OF INTELLECTUALIZATION OF CAPITAL OF AN ENTERPRISE IN THE CONDITIONS OF DIGITALIZATION OF THE ECONOMY

Abstract

In the current conditions of the dynamic development of digital technologies, the importance of intellectual capital as a key resource for enhancing an enterprise's competitiveness is growing. It is substantiated that the integration of intellectual capital into the strategic management of an enterprise is a necessary condition for increasing its adaptability, innovativeness and competitiveness. The purpose of the article is to substantiate and develop an adaptive-process approach to choosing a strategy for developing the potential of an enterprise's capital for intellectualization in the conditions of the economy's digitalization.

The methodological basis of the study is the adaptive-process approach, which combines the principles of strategic management, process approach and digital transformation. To justify the choice of the optimal strategy, the method of analysis of hierarchies (AHI) by T. Saati was used, which allowed structuring the problem, evaluating alternative options and determining the most effective strategy for the development of the intellectualization of capital.

An information- and procedural-based model for assessing and selecting a strategy for developing an enterprise's intellectual capital was proposed. Based on the method of pairwise comparisons, a hierarchical model was formed that allows considering the influence of financial, investment and intellectual factors. Local and global priorities were calculated, based on which it was determined that the most relevant strategy under the conditions of digital transformation is the retention strategy, which ensures the stability of key intellectual resources and increases the adaptive potential of the enterprise. The results of the study confirm the feasibility of using the adaptive-process approach as an effective tool of strategic management, which allows increasing the level of consistency of management decisions, strengthening intellectual potential and ensuring the sustainable functioning of the enterprise in the conditions of digital challenges.