BUSINESS DIGITALIZATION: NEW OPPORTUNITIES AND THREATS FOR ECONOMIC SECURITY

Abstract

The article examines the impact of business digitalization on the formation of new opportunities and threats to the economic security of enterprises and regions in the context of global technological change and economic turbulence. It identifies key trends in digital transformation, including the development of digital platforms, business process automation, the use of big data analytics, artificial intelligence, and intelligent digital services. It is substantiated that digitalization acts as a significant driver of economic competitiveness and resilience, facilitating productivity growth, cost optimization, acceleration of decision-making processes, and the emergence of innovative business models.

The study emphasizes that alongside its advantages, digital transformation generates new risks for economic security. Particular attention is paid to the analysis of cyber threats, technological dependence on digital infrastructure and software providers, increased vulnerability of information systems, data protection risks, and the growing asymmetry between enterprises and regions with different levels of digital maturity. These risks may deepen structural imbalances, weaken competitive positions, and create additional threats to the sustainable development of both individual enterprises and regional economies.

The article outlines key approaches to ensuring economic security under conditions of digitalization. These include the development of digital competencies among employees and managers, the modernization of cyber defense systems, the formation of institutional and regulatory support for digital transformation, and the creation of integrated regional digital ecosystems. It is argued that a systemic and preventive approach to managing digital risks is essential for minimizing threats and maximizing the positive effects of digital technologies.

The practical significance of the study lies in the analysis of digital transformation opportunities and challenges using the regional strategic vision “Smart Vinnytsia 2035” as a case study. This initiative demonstrates the potential of digital technologies to support the development of an innovative regional economy, improve public services, stimulate entrepreneurship, and strengthen economic security in the context of post-crisis recovery and ongoing uncertainty. The findings confirm that balanced digital transformation strategies can serve as an effective instrument for enhancing economic security and sustainable regional development.