USE OF MARKETING TOOLS, IN PARTICULAR OF QUALITY PHOTOS, TO ATTRACT TOURISTS TO THE KREMENCHUT REGION IN THE POST-WAR PERIOD

Abstract

In the paper a SWOT-analysis of the tourist sphere of the Kremenchuk region is carried out and marketing strategies, which aimed at increasing the attractiveness of the region's tourist potential and increasing the effectiveness of attracting tourists to Kremenchuk, are emphasized out. At the same time, creating quality photos with unique local sights and natural beauty of Kremenchuk will be a strong visual advertising tool that will attract attention and interest of potential visitors. After the end of the war in Ukraine, the return of tourists to the Kremenchug region requires a comprehensive approach, which includes the use of marketing tools to study the behavior of tourist consumers and apply the rules of creating quality photos for effective advertising. Analysis of consumer behavior helps to understand their preferences and needs, which allows to develop an appropriate strategy for attracting tourists.

In the paper is noted, that photography plays an important role in tourism, as it can be an effective marketing tool to attract tourists to a certain region. The analysis of the behavior of consumers of tourist services showed that the uniqueness of the place, cultural heritage, availability and quality of services are important factors for choosing a tourist destination. Tourist photography has been analyzed using available research and recommendations for preparing for photography have been highlighted for tourists who wish to create personal aesthetic photos, as well as the objects they visit. Six main accent rules are also emphasized out, which will help to effectively emphasize the main object in the photo. The main goal is to effectively convey the appearance of a place, memories, emotions and everything related to the experience of specific people during their travels.