STRATEGIC MANAGEMENT OF URBAN TRANSPORT ENTERPRISE DEVELOPMENT: INTERRELATIONSHIPS BETWEEN DIRECTIONS AND DIMENSIONS IN MANAGERIAL DECISION-MAKING

Abstract

The aim of the article is to substantiate the conceptual foundations for developing strategic decisions concerning the development of urban transport enterprises, taking into account the interrelationships between the main directions and dimensions of their activities, resource and managerial-institutional constraints, and stakeholder influence. The study employs methods of analysis and synthesis, a systems approach, generalization, and conceptual modeling. The main dimensions of urban transport enterprise development that should be considered when substantiating strategic decisions are identified: financial and economic stability, social performance, operational efficiency, resource potential development, and environmental responsibility. The interrelationships between these dimensions are examined, as they may create conditions for mutually reinforcing outcomes or generate conflicts due to competition for resources. The need to assess not only the expected outcomes of individual managerial decisions but also their potential implications for different areas of enterprise activity is substantiated. The role of stakeholders, particularly local self-government authorities, in shaping the conditions for implementing strategic decisions is identified. A conceptual model of strategic management of urban transport enterprise development is refined. The model provides for the comprehensive consideration of interrelationships between development directions and dimensions, resource and managerial-institutional constraints, and stakeholder influence throughout the processes of formulating, implementing, evaluating, and adjusting strategic decisions. The practical significance of the findings lies in their potential application in developing strategies for urban transport enterprises, substantiating managerial alternatives, and determining the sequence of measures.