DEVELOPING A SCIENTIFIC AND PRACTICAL APPROACH TO ASSESSING THE LEVEL OF DEVELOPMENT OF SOCIO-ECONOMIC ENTREPRENEURSHIP IN THE CONTEXT OF DIGITALIZATION

Abstract

The article examines the theoretical and applied aspects of the development of socio-economic entrepreneurship under conditions of economic digitalization and transformation of the modern business environment. It is substantiated that global digital transformation, increasing military and macroeconomic challenges, instability of the market environment, and limited resources determine the necessity of forming new strategic approaches to the management of socio-economic enterprises. It has been determined that socio-economic entrepreneurship is gaining strategic importance as a tool for combining economic efficiency with social value, contributing to social cohesion, the formation of local economic ecosystems, and support for innovative development.

The study systematizes modern scientific approaches to the strategic development of entrepreneurship in the digital economy and establishes that existing methodological approaches are mainly focused on the economic aspects of business functioning, while the specifics of socio-economic entrepreneurship under conditions of digitalization remain insufficiently studied. The necessity of integrating digital tools into the activities of socio-economic enterprises in order to increase their adaptability, innovativeness, and resilience to external risks has been proved.

The purpose of the study is to generalize theoretical approaches and develop a scientific and practical approach to assessing the level of socio-economic entrepreneurship development under conditions of digitalization. It has been established that ensuring the effective functioning of enterprises in the digital economy has a comprehensive nature and requires the combination of financial-economic, organizational, and social management instruments. Particular attention is paid to the implementation of digital management technologies, automation of business processes, and the use of analytical decision-support systems, which contribute to increasing transparency, optimizing costs, and reducing financial risks.

The study proposes interconnected components of the strategic mechanism for the development of socio-economic entrepreneurship, including financial, technological, personnel, social, and analytical components. It is substantiated that their integration provides a synergistic effect manifested in increased economic efficiency, enhanced social responsibility of business, and improved adaptability of enterprises to the conditions of digital transformation. The practical significance of the research lies in the possibility of applying the proposed scientific and practical approach to increase enterprise competitiveness and ensure sustainable development in the context of Ukraine’s post-war economic recovery.