A METHODICAL APPROACH TO THE EMPIRICAL ASSESSMENT OF ENTERPRISE BUSINESS MODEL TRANSFORMATION UNDER CONDITIONS OF TURBULENCE

Abstract

In conditions of prolonged instability, enterprises are increasingly forced to reconsider not only individual managerial decisions but also the very way in which their business model functions. Resource constraints, changes in consumer behavior, disruptions in partnership relations, instability of the regulatory environment, and general uncertainty affect how an enterprise forms value, delivers it to the consumer, and ensures economic results. Therefore, for the purposes of this study, it is important not merely to record the presence of changes, but to clarify their nature, depth, preconditions, degree of consolidation, and significance for the further development of the enterprise.
The article focuses on the methodological foundations of empirical assessment of the transformation of enterprise business models under conditions of turbulence. The main attention is given to the question of how to move from a general description of changes in the business model to their measurement, comparison, and further substantive interpretation. Particular importance is attached to distinguishing stabilization, adaptation, reconfiguration, and transformation as different modes of business model change. Such differentiation is necessary in order not to equate a temporary response of an enterprise with a deeper restructuring of the logic of its activity.
The article addresses the issues of identifying the factors of environmental turbulence, organizational preconditions for change, structural shifts in the business model, and the resulting consequences for the enterprise. Special attention is paid to the translation of complex scientific categories into measurable indicators, since empirical research requires theoretical concepts to be transformed into clear indicators, scales, and procedures for data processing. In this context, it is important to distinguish between the logic of scientific analysis and the logic of collecting primary information: the respondent should answer clear managerial questions, while the researcher, already at the coding stage, forms typological, index-based, and integral assessments.
The article also considers the issues of sample construction, selection of data sources, and combination of survey data, research coding, expert assessment, and secondary information. It is emphasized that the assessment of business model transformation cannot rely solely on respondents’ self-assessment or on a single generalized indicator. It requires a consistent combination of quantitative and qualitative-interpretive procedures, which make it possible to move from individual responses to a comprehensive understanding of the transformational state of the enterprise and possible modes of its further change.