THEORETICAL FOUNDATIONS FOR STUDYING THE STRATEGIC GUIDELINES FOR SUSTAINABLE DEVELOPMENT OF TOURISM ENTERPRISES IN THE WESTERN REGION OF UKRAINE

Abstract

The article analyzes the theoretical foundations and regional specifics of integrating sustainable development principles into the management of tourism enterprises in Ukraine amidst global transformations and military challenges. It is established that the evolution of the sustainable development concept progresses from its classical tripartite interpretation (economic, environmental, social) to a modern resilience paradigm, expanded by the factor of comprehensive security. The author's definition of sustainable development for tourism enterprises is formulated, integrating economic and environmental sustainability, social responsibility, and comprehensive security. Based on the Triple Bottom Line concept, key sustainability factors for enterprises are systematized.

The study emphasizes that in the context of ongoing global crises, the classical TBL framework is insufficient and must be upgraded to a resilience framework, where security acts as a critical prerequisite for operational and strategic recovery. The systematization of factors reveals a critical shift from mere profit generation to ensuring the adaptability and long-term viability of hospitality businesses.

Specific challenges for the Western region of Ukraine as a rear hub are identified, particularly concerning human capital, inclusion, ensuring environmental sustainability, and the necessity of utilizing digitalization and the cluster approach in recovery. The analysis highlights that these challenges are filtered through the multi-level influence of macro, meso, and micro factors. A Conceptual Model for integrating sustainable development challenges at the systemic level is proposed, reflecting the multifaceted impact on management barriers within the tourism business during wartime. The research concludes that successful sustainable recovery requires the synchronization of state policy, regional strategies, and the strategic readiness of the business sector.