INVESTMENT ACTIVITIES OF SMALL AND MEDIUM BUSINESS ENTERPRISES

Abstract

The article is devoted to the research of investment activities of small and medium-sized enterprises. The concept of investment activity and the investment cycle of small and medium-sized enterprises is revealed. The subject-object structure of the investment activity of SMEs has been determined. The interdependence between the results of the production activity of the SME enterprise, which provide the prerequisites for the further creation of the material and technical base and the conditions for expanding the possibilities of own sources of investment capital for the implementation of new investments, is clarified. The work singles out endogenous and exogenous factors that affect the investment activity of small and medium-sized enterprises and the general problems of the development of enterprises in Ukraine, including: a significant decrease in the activity of investment activity; inconsistency of administrative and tax levers regarding the investment activities of SMEs; as well as the challenges associated with the full-scale military territory of Ukraine. The role of investment activity of small and medium-sized enterprises at the macro and micro levels is determined. At the macro level, the investment activity of SMEs contributes to the development of the country's economy, achieves the competitiveness of manufactured products and accelerates scientific and technological progress. At the micro level, the investment activity of SMEs expands the material and technical base of production, creates conditions for the stable development of the enterprise and increasing its income in the future. In the course of the analysis, measures were proposed to stimulate the investment activity of small and medium-sized businesses, which include: providing access to financial incentives and mechanisms for simplifying the promotion of investments in small and medium-sized businesses; creating comprehensive networking support and developing accessible partnering programs and events to help connect and promote sustainable business development; increasing the competitiveness of small and medium-sized enterprises by supporting their innovative potential; simplifying the regulatory and administrative framework and improving access to information through digital platforms.