STRATEGIES FOR FIGHTING DISINFORMATION AND PROPAGANDA IN THE CONTEXT OF HYBRID WARFARE

Abstract

In the context of modern hybrid conflicts, the issue of combating disinformation and propaganda is becoming increasingly important for maintaining national security and stability of society. Disinformation and propaganda, which are actively used as tools of information warfare, are aimed at manipulating public opinion, dividing social groups and undermining trust in government and public institutions. This creates significant challenges for government agencies, media, civil society, and international organizations trying to ensure information security and maintain stability.

This article explores various strategies and approaches to countering disinformation and propaganda in the context of hybrid warfare. The focus is on methods of detecting, analyzing and neutralizing fake news and propaganda materials. The author discusses modern technologies used to identify disinformation campaigns, as well as the importance of raising the level of media literacy among the population, which allows citizens to perceive information more critically and distinguish true news from manipulative ones.

In addition, the article analyzes the role of state and international initiatives in ensuring information security and effective models of cooperation between the government, civil society and the private sector. In the context of globalization and growing digitalization, international experience in countering disinformation is also important, especially in countries that face similar challenges in the field of information security.

Taking into account Ukraine's experience in the context of Russian aggression, the article offers specific examples and methods that may be useful for other countries facing disinformation campaigns. Studying such examples helps not only to understand the nature and mechanisms of disinformation, but also to develop effective countermeasures that take into account the specifics of a particular region or country. This study emphasizes the need to create comprehensive strategies and policies based on an interdisciplinary approach and active cooperation between different sectors of society.