ПРИНЦИПИ СТРАТЕГІЧНИХ КОМУНІКАЦІЙ У ПУБЛІЧНОМУ УПРАВЛІННІ

Людмила ГРИНЕВИЧ; Євгеній ЛИТОВЧЕНКО

doi:10.31891/2307-5740-2024-326-35

PRINCIPLES OF STRATEGIC COMMUNICATIONS IN PUBLIC ADMINISTRATION

Authors

Liudmyla GRYNEVYCH Simon Kuznets Kharkiv National University of Economics Author https://orcid.org/0000-0002-4757-5106
Yevhenii LYTOVCHENKO Simon Kuznets Kharkiv National University of Economics Author https://orcid.org/0009-0006-5739-3556

DOI:

https://doi.org/10.31891/2307-5740-2024-326-35

Keywords:

communicative interaction, public administration, communication strategies, development of local self-government, territorial community, development strategies and programs, principles

Abstract

Анотація

Published

2024-01-31

Issue

Vol. 326 No. 1 (2024): Herald of Khmelnytskyi National University. Economic sciences

Section

Статті

How to Cite

GRYNEVYCH, L., & LYTOVCHENKO, Y. (2024). PRINCIPLES OF STRATEGIC COMMUNICATIONS IN PUBLIC ADMINISTRATION. Herald of Khmelnytskyi National University. Economic Sciences, 326(1), 215-221. https://doi.org/10.31891/2307-5740-2024-326-35