THEORETICAL FUNDAMENTALS OF USING INFORMATION TECHNOLOGIES IN MANAGEMENT OF BUSINESS ENTITIES

Abstract

The article is devoted to the issues of informatization of public relations, namely the consideration of theoretical issues related to the use of information technology in the management of economic systems - business entities. Information in management is considered as a determining factor and a leading resource that can provide competitive advantages of both individual enterprises - business entities - and the national economy. It is substantiated that the efficiency of modern enterprise will be determined by the development and efficiency of information infrastructure and quality application of information technology. The views of scientists on information in the following areas are analyzed: resource-information resource; data / knowledge; factor / property. The place and role of information procedures, which is to reduce uncertainty, as it is the circulation of information inside and outside the company allows you to streamline financial and economic processes and reconcile them with the external environment and internal requests of the entity. It is substantiated that the main direction of change of management, enterprises of adaptation to modern changing conditions, should become wide use of the newest computer and telecommunication equipment, new information technologies, formation on this basis of highly effective information and management technologies and processes. It is shown that management, as an information process, is carried out in a certain sequence; always has a certain algorithm, specific rules and procedures. Thus, the main purpose of information technology within the management information system is to ensure the implementation of the information process, and its purpose is to meet the information needs of all employees involved in the development and decision-making process at any level of management.