THEORETICAL BASIS OF INNOVATION AND INVESTMENT ACTIVITY IN THE CONDITIONS OF ECONOMIC RECOVERY

Abstract

The restoration of Ukraine's economy after the war will take a long time, because according to experts, a large part of the necessary infrastructure was destroyed, as well as a large number of enterprises. In addition, there is already a shortage of labor resources today, which is increasing with each new year of the war. In such critical conditions, the development of enterprises based on the most efficient use of resources becomes a priority. Economic studies prove that the innovative orientation of individual enterprises, provided that they receive appropriate support from the state, allows enterprises to develop optimally using available resources. Innovative activities of enterprises are impossible without appropriate financing, that is, without investments. At the same time, financing innovations allows you to get a greater effect from investments than with ordinary capital investments. Such mutual conditionality emphasizes the need to consider innovation and investment activities as a single direction in the strategic planning of enterprises. Innovation and investment activities are influenced by factors of the external and internal environment, and therefore require proper management. The orientation of innovation and investment activities of domestic enterprises should take into account the trends in the development of the world economy, taking into account the capabilities, features and priorities of the Ukrainian economy, which has suffered as a result of the war. Technologies based on the use of energy-saving technologies are a priority, which is important for the Ukrainian economy, which has lost the majority of its energy infrastructure and can only meet the needs of business entities in this way. Innovations focused on the use of artificial intelligence are important for all areas of activity of different countries. These innovations relate to both production processes and management processes, as well as the growth of consumer demands for products, which are also based on the use of artificial intelligence. Another important area of innovation is those related to the adaptation of all spheres of life to climate change.ange, are important for all areas of activity.