Vol. 348 No. 6 (2025): Herald of Khmelnytskyi National University. Economic sciences

Статті

• THE CONCEPT OF THE DEVELOPMENT OF THE UKRAINIAN AIC ON THE PRINCIPLES OF THE “GREEN” ECONOMY

  Dina TOKARCHUK (Author)

  12-19

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• ORGANIZATIONAL AND ECONOMIC ASPECTS OF INFORMATION AND ANALYTICAL SECURITY PROVISION OF TRADE ENTERPRISES: A STRATEGIC APPROACH

  Viktor VIVCHAR (Author)

  20-24

  • PDF (Ukrainian)

• STRATEGIC APPROACHES TO CONSTRUCTING A PERSONNEL REWARD SYSTEM IN THE CONTEXT OF HR POLICY TRANSFORMATION

  Mariya ZELENA, Lesya VOLIANSKA-SAVCHUK, Ivan POVKH (Author)

  25-32

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• THE MECHANISM FOR ENSURING ENTERPRISE ECONOMIC SECURITY BASED ON MARKETING INNOVATIONS

  Vadym ZAKUSILO, Nataliia HAVLOVSKA (Author)

  33-38

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• CONCEPTUAL APPROACHES TO FORMING AN INNOVATIVE MODEL FOR THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES UNDER SUSTAINABILITY CONDITIONS

  Oleksandr SADOVNYK, Oleksandr VOSTRIAKOV, Oleksiy SKICHKO (Author)

  39-45

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• DIGITAL PLATFORMS FOR SOCIAL CONFLICT RESOLUTION AS AN ELEMENT OF PUBLIC POLICY FOR REGIONAL DEVELOPMENT

  Veronika KHUDOLEI, Roman YANKOVOI, Kostiantyn MASHNENKOV, Rostislav TULCHINSKIY (Author)

  46-51

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• INTEGRATED ANTI-CRISIS HUMAN RESOURCE MANAGEMENT MODEL FOR UKRAINIAN ENTERPRISES IN WARTIME

  Olekcandr OVCHARUK, Yaroslav ONUSHKANYCH (Author)

  52-59

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• CLASSIFICATION OF MULTI-COMPONENT FOOD PRODUCTS FOR CUSTOMS PURPOSES

  Roksolana BOYDUNYK, Dmytro SAPOZHNIK (Author)

  60-65

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• ORGANIZATIONAL AND ECONOMIC FOUNDATIONS OF ENSURING UKRAINE’S ENERGY SECURITY

  Valerii DYKHA (Author)

  66-71

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• STRUCTURE AND LOGISTICS DETERMINATION OF THE COMPETITIVE POTENTIAL OF AGRICULTURAL ENTERPRISES

  Valentyna STADNYK, Vitaliy YOKHNA, Olena GEYDAROVA (Author)

  72-77

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• CREATIVE PERSONNEL MANAGEMENT AS AN OPERATIONAL TOOL FOR THE RESOURCE ADAPTATION OF AN ENTERPRISE TO THE DIGITIZATION OF BUSINESS PROCESSES

  Oleksandr POMAZ, Alina HONCHARENKO, Anastasiya LOVUSHKO, Inesa KURCHYTSʹKA (Author)

  78-84

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• EXTERNAL ECONOMIC ACTIVITY OF SOCIO-ECONOMIC SYSTEMS: STATE, MANAGEMENT AND ASSESSMENT

  Nila TYURINA, Tetyana NAZARCHUK (Author)

  85-91

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• FORMING AN ANALYTICAL MODEL FOR POSITIONING A COMPANY'S BRAND

  Yulia KOSTENYUK, Olha BEZPIATKO (Author)

  92-96

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• MOTIVATION AS A KEY FACTOR IN IMPROVING THE EFFICIENCY OF MANAGEMENT SYSTEMS IN THE RESTAURANT BUSINESS

  Yuliia STADNYTSKA (Author)

  97-104

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• ADAPTATION OF MARKETING STRATEGIES OF UKRAINIAN ENTERPRISES IN THE DIGITAL ENVIRONMENT

  Nataliіa KUZMYNCHUK, Hanna PYSAREVSKA, Ali Tagmasyp ohly DOROKHOV (Author)

  105-109

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• THE ROLE OF KNOWLEDGE MANAGEMENT TECHNOLOGIES IN THE DIGITAL TRANSFORMATION OF QUALITY MANAGEMENT SYSTEMS IN THE FOOD INDUSTRY

  Roksolana VYNNYCHUK, Petro MAKOHIN, Volodymyr KOMAROVSKYI (Author)

  110-116

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• CUSTOMS INTERMEDIARIES AS AN INSTITUTIONAL COMPONENT OF THE SYSTEM OF FOREIGN TRADE REGULATION OF UKRAINE

  Andrii DZIUBYNSKYI, Olena PAKHOLIUK, Oksana DZIUBYNSKA, Mariia MELNIKOVA (Author)

  117-122

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• STRATEGIC DETERMINANTS OF COMPETITIVENESS OF WOOD PROCESSING INDUSTRY ENTERPRISES IN A DYNAMIC ENVIRONMENT

  Ellina PAKHUCHA, Vyacheslav IVASHCHENKO (Author)

  123-128

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• ELECTRONIC DOCUMENT MANAGEMENT SYSTEM AS A TOOL FOR THE DIGITALIZATION OF ACCOUNTING PROCESSES IN DOMESTIC ENTERPRISES

  Viktor LOPATOVSKYI, Liudmyla BOHATCHYK, Oksana POMARANSKA, Oksana LOPATOVSKA (Author)

  129-138

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• PROSPECTS FOR THE DEVELOPMENT OF UKRAINE'S LIGHT INDUSTRY DURING MARTIAL LAW

  Olena PAKHOLIUK, Tetiana ANDRIEVYCH, Dmytro MELNYK, Oleh HLUSHENKO (Author)

  139-144

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• FORMATION OF SIGNS OF THE PRESENCE AND TYPOLOGY OF CRISIS SITUATIONS IN THE ACTIVITIES OF AN ENTERPRISE

  Іryna HRABOVSKA (Author)

  145-152

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• ІNSTITUTIONALIZATION OF THE GLOBAL MARKET FOR SPORTS GOODS

  Svitlana NEUKHATSKA (Author)

  153-160

  • PDF (Ukrainian)

• DOES GOVERNMENT AI READINESS IMPROVE GOOD GOVERNANCE? EVIDENCE FROM A 97-COUNTRY PANEL (2021–2024)

  Polina ZAKHARKINA (Author)

  161-166

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• DIGITAL TRANSFORMATION OF CUSTOMS POLICY IN THE CONTEXT OF GLOBALIZATION: INTERNATIONAL EXPERIENCE AND MODERNIZATION DIRECTIONS FOR UKRAINE

  Natalya BONDARENKO, Pavlo SHYSHOV (Author)

  167-177

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• INTERNATIONAL FINANCIAL REPORTING STANDARDS IN THE SYSTEM OF ACCOUNTING AND CONTROL OF BANK LENDING TO THE AGRICULTURAL SECTOR

  Valentina HAVRYLENKO, Vera CHIZH, Alla TKACHENKO, Marharyta HORBENKO (Author)

  178-186

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• PRICE AS A STRATEGIC TOOL FOR CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING VALUE-BASED AND DYNAMIC PRICING

  Olena SAVCHENKO, Mykhailo HREKOV (Author)

  187-192

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• FEATURES OF ORGANIZING ACCOUNTING AND CONTROL OF PUBLIC PROCUREMENT IN BUDGETARY INSTITUTIONS UNDER SUSTAINABLE DEVELOPMENT CONDITIONS

  Olha SHYNKARENKO, Olga KOZHUSHKO, Vladyslav KUMANENKO (Author)

  193-201

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• DIGITAL TRANSFORMATION OF TOURISM: THE IMPACT OF ARTIFICIAL INTELLIGENCE AND SOCIAL MEDIA ON THE FORMATION OF TOURIST BEHAVIOR

  Ihor NESTORISHEN, Karina KOSOVSKA (Author)

  202-208

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• MAIN PROBLEMS OF ADAPTATION OF YOUNG WORKERS IN UKRAINE UNDER CURRENT CONDITIONS

  Tetiana SKLIARUK, Anastasiia TERLETSKA (Author)

  209-216

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• PRIORITIES OF INVESTMENT ACTIVITY OF UKRAINIAN BUSINESS STRUCTURES IN THE FACE OF GLOBAL CHALLENGES: CURRENT TRENDS AND DEVELOPMENT PROSPECTS

  Mykhailo PROSKURIVSKYI (Author)

  225-230

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• IMPACT OF BUSINESS PROCESS AUTOMATION ON THE ORGANIZATION AND PERFORMANCE RESULTS OF ENTERPRISES

  Mariia DYKHA, Paulina KOLISNICHENKO, Ivanna BODNAR, Yelyzaveta KRYVENCHUK (Author)

  231-236

  • PDF (Ukrainian)

• ENHANCING THE COMPETITIVENESS OF DOMESTIC ENTERPRISES IN THE CONTEXT OF EUROPEAN INTEGRATION

  Lesia HRYTSYNA (Author)

  244-248

  • PDF (Ukrainian)

• RELATIONSHIP MARKETING IN THE DIGITAL ENVIRONMENT: CHALLENGES AND OPPORTUNITIES

  Victor ROZHKO, Daniil BRAZHNIK (Author)

  249-254

  • PDF (Ukrainian)

• IMPACT OF PUBLIC PROCUREMENT ON THE DEVELOPMENT OF A COMPETITIVE ENVIRONMENT IN THE ECONOMY OF UKRAINE

  Tetiana DEMIANENKO, Veronika YEVCHENKO (Author)

  255-259

  • PDF (Ukrainian)

• RISK ASSESSMENT OF PROJECT MANAGEMENT OFFICE ACTIVITIES IN ENTERPRISES IN INSTABILITY CONDITIONS

  Olena BOZHANOVA, Svitlana SHEPELENKO (Author)

  260-266

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• CORPORATE CULTURE AS A MODEL OF INNOVATIVE DEVELOPMENT OF AN EDUCATIONAL ORGANIZATION

  Viktoriia BILYK, Olha HRYHORIEVA, Viacheslav DUMANETSKYI (Author)

  267-272

  • PDF (Ukrainian)

• ASPECTS OF MODERNIZATION OF THE INSTITUTIONAL ENVIRONMENT OF INNOVATIVE ACTIVITIES

  Pavlo VYGOVSKYI (Author)

  273-277

  • PDF (Ukrainian)

• MODERN TRENDS IN QUALITY MANAGEMENT OF SERVICES OF EDUCATIONAL INSTITUTIONS

  Vira SHPYLOVA, Tymofii DESIATOV, Anna SPIIAN (Author)

  278-283

  • PDF (Ukrainian)

• STRATEGIC PRIORITIES FOR THE TRANSFORMATION OF THE REGIONAL ECONOMIC SECURITY SYSTEM UNDER WAR CONDITIONS AND DURING THE POST-WAR RECONSTRUCTION STAGE

  Sviatoslav SIUTA (Author)

  284-288

  • PDF (Ukrainian)

• ORGANIZATIONAL BEHAVIOR OF EMPLOYEES OF THE YOUNGEST GENERATIONS: CHALLENGES FOR MANAGERS

  Nataliia BLAGA, Danylo HONCHAR (Author)

  289-292

  • PDF (Ukrainian)

• PR STRATEGY AS A BASIS FOR SUBSTANTIATING BUSINESS DECISIONS IN THE SPHERE OF TRADE

  Liudmyla ZAKREVSKA (Author)

  293-298

  • PDF (Ukrainian)

• RENEWABLE ENERGY SOURCES AS A STRATEGIC VECTOR OF DIVERSIFIED POST-WAR ENTERPRISE DEVELOPMENT

  Viktor NAMIASENKO (Author)

  299-306

  • PDF (Ukrainian)

• EVOLUTION OF THE CONCEPT OF THE "SILVER ECONOMY"

  Natalia POKROVSKA (Author)

  307-313

  • PDF (Ukrainian)

• FUNCTIONAL CAPACITY OF THE TERRITORIAL COMMUNITY IN RELATION TO EDUCATION SECTOR MANAGEMENT

  Olesia KOZIІ (Author)

  314-320

  • PDF (Ukrainian)

• GEOTHERMAL TECHNOLOGIES AS THE BASIS OF SUSTAINABLE AGRIBUSINESS: AN INNOVATIVE APPROACH TO ORGANIC PRODUCTION

  Ihor YURKO, Alina TKACHENKO, Oleksandr USTIAN (Author)

  321-327

  • PDF (Ukrainian)

• COMPARATIVE ANALYSIS OF THE TAX BURDEN ON FARMS UNDER THE GENERAL AND SIMPLIFIED TAXATION SYSTEMS IN UKRAINE

  Olena YEREMIAN, Olesia MYKHAILOVYCH (Author)

  328-332

  • PDF (Ukrainian)

• CREATIVE MANAGEMENT AND STRATEGIC MANAGEMENT AS FACTORS IN FORMING A POSITIVE IMAGE OF A MODERN ENTERPRISE

  Alina OLIINYK, Yеvhenii BIHDAN, Mariana NECHYTAILO, Amina RAZSUKOVSKA (Author)

  333-338

  • PDF (Ukrainian)

• VECTORS OF NEUROMARKETING APPLICATION FOR OPTIMIZING B2B TARGETING IN DIGITAL MARKETING

  Tetiana BORYSOVA, Yuliia PROTSYSHYN (Author)

  339-344

  • PDF (Ukrainian)

• FORMATION OF LOCAL BUDGETS OF TERRITORIAL COMMUNITIES IN THE CONTEXT OF RUSSIA'S FULL-SCALE INVASION

  Viktor SYNCHAK, Tetiana SUPIVSKA (Author)

  345-351

  • PDF (Ukrainian)

• IMPLEMENTATION OF A FOOD SAFETY MANAGEMENT SYSTEM IN CATERING ESTABLISHMENTS

  Iryna SEGEDA (Author)

  352-357

  • PDF (Ukrainian)

• LOCAL BUDGETS IN WARTIME: OPPORTUNITIES FOR COOPERATION BETWEEN THE STATE AND SOCIAL INSTITUTIONS

  Ivan BURNIAK, Maksym KHODAN (Author)

  363-369

  • PDF (Ukrainian)

• MEASURING EMPLOYEE SATISFACTION AS A TOOL FOR ENHANCING PRODUCTIVITY AND EMPLOYEE ENGAGEMENT

  Halyna BOIKIVSKA, Alina VARENICHENKO (Author)

  370-375

  • PDF (Ukrainian)

• THE INTERNAL CONTROL SYSTEM AS A TOOL FOR ENSURING THE QUALITY OF POULTRY PRODUCTS

  Vasyl OVCHARUK (Author)

  376-383

  • PDF (Ukrainian)

• FEATURES AND PROBLEMS OF DISCOUNTING IN ASSESSING THE EFFICIENCY OF INNOVATIVE PROJECTS

  Oleksandr PYLYPIAK, Vitaliy BAKAY (Author)

  384-393

  • PDF (Ukrainian)

• CONCEPTUAL FOUNDATIONS OF SECURITY-ORIENTED ENTERPRISE MANAGEMENT

  Iryna YEPIFANOVA, Yevheniy SHEVCHUK (Author)

  394-400

  • PDF (Ukrainian)

• GLOBAL AND NATIONAL IMPERATIVES FOR THE DEVELOPMENT OF EDUCATIONAL AND PROFESSIONAL POTENTIAL OF INDUSTRY: A COMPARATIVE ANALYSIS

  Oleksandr MALTSEV (Author)

  401-408

  • PDF (Ukrainian)

• STRATEGIC DIRECTIONS FOR ENSURING STABILITY OF THE FINANCIAL ECOSYSTEM OF UKRAINE

  Yuliia STRILCHUK, Vladyslav LAVRENIUK, Mariia SANDUL, Oleksii LYTVYNENKO (Author)

  409-416

  • PDF (Ukrainian)

• FORMATION OF AN ATHLETE’S MEDIA BRAND THROUGHOUT THEIR CAREER BASED ON SHORT VIDEO FORMATS (REELS, TIKTOK)

  Nazarii IVANYTSKYI (Author)

  417-422

  • PDF (Ukrainian)

• METHODOLOGICAL APPROACH TO THE ASSESSMENT OF INNOVATION RISKS IN THE INTEGRATION OF AI SYSTEMS (ADAS/CMS) INTO THE OPERATIONS OF TRANSPORT ENTERPRISES

  Volodymyr VOLIKOV, Ihor PANCHENKO (Author)

  423-431

  • PDF (Ukrainian)

• SCIENTIFIC RESEARCH AND ADHERENCE TO ACADEMIC INTEGRITY IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE DEVELOPMENT

  Mykhailo VEDERNIKOV, Mariia ZELENA, Olena MANTUR-CHUBATA, Anatolii MYKHALCHUK (Author)

  432-440

  • PDF (Ukrainian)

• STRATEGIC DIRECTIONS FOR ENSURING THE STABLE FUNCTIONING OF AGRIBUSINESS ENTERPRISES AND RURAL AREAS IN THE CONTEXT OF POST-WAR RECOVERY OBJECTIVES

  Denys TITOV, Yuliia OKHOTA, Illia CHIKOV, Svitlana DOTSIUK (Author)

  441-449

  • PDF (Ukrainian)

• MECHANISM FOR MANAGING THE DEVELOPMENT OF RURAL AREAS BASED ON STATE SUPPORT FOR SMALL AND MEDIUM-SIZED BUSINESSES

  Nazariy POPADYNETS, Svitlana DANYLO, Taras KOTSKO (Author)

  450-455

  • PDF (Ukrainian)

• PUBLIC ADMINISTRATION MECHANISMS IN THE IMPLEMENTATION OF LOCAL AND REGIONAL PROGRAMS IN THE CONTEXT OF DECENTRALIZATION OF POWER

  Anton HAYDUK (Author)

  456-463

  • PDF (Ukrainian)

• INNOVATIVE TOOLS FOR STATE REGULATION OF SUSTAINABLE DEVELOPMENT OF THE CONSTRUCTION INDUSTRY

  Oksana YERMOLENKO, Yevhen VILGIN (Author)

  474-479

  • PDF (Ukrainian)

• JUSTIFICATION OF DIRECTIONS FOR IMPLEMENTING THE FINANCIAL POLICY OF THE ENTERPRISE

  Oleksandr BASOK, Nataliia BILETSKA, Palvo IVANIUTA, Hennadii ZHUYKOV, Ievgenii DIACHUK (Author)

  480-487

  • PDF (Ukrainian)

• CURRENT TRENDS IN THE DEVELOPMENT OF THE GLOBAL TOURISM SERVICES MARKET

  Ihor ZHURBA, Halyna SHCHUKA, Yurii TSVIHUN (Author)

  488-495

  • PDF (Ukrainian)

• INSTITUTIONAL MECHANISM FOR IMPLEMENTING STATE INFORMATION POLICY IN THE CONDITIONS OF DIGITAL TRANSFORMATION

  Denis DUBOVYK (Author)

  496-502

• INTEGRATED INVESTMENT CLIMATE AS A KEY FACTOR FOR SUSTAINABLE DEVELOPMENT OF UKRAINE’S ECONOMY

  Taras KOTSKO, Lina ARTEMENKO (Author)

  503-511

  • PDF (Ukrainian)

• THEORETICAL AND METHODOLOGICAL ASPECTS OF AN ENTERPRISE STRATEGIC ACCOUNTING SYSTEM FORMATION

  Serhii RUDENKO, Volodymyr OREL, Nataliia LAGODIIENKO, Nataliia BIRCHENKO, Anton MOROZ (Author)

  512-518

  • PDF (Ukrainian)

• TRANSFORMATION OF STATE LOGISTICS POLICY IN THE CONDITIONS OF SOCIO-ECONOMIC CHALLENGES

  Volodymyr GUPALO, Bohdan SAMOILENKO (Author)

  519-525

  • PDF (Ukrainian)

• INSTITUTIONAL BARRIERS AND DYSFUNCTIONS IN IMPLEMENTING ESG PRINCIPLES IN DIGITAL MANAGEMENT MODELS

  Oleg ONOFRIICHUK (Author)

  526-532

  • PDF (Ukrainian)

• GREEN ECONOMY AND GREEN GROWTH AS A CONCEPTUAL BASIS FOR TRANSFORMING THE COMPETITIVENESS MANAGEMENT PARADIGM

  Olga MAISTRENKO (Author)

  533-539

  • PDF (Ukrainian)

• INTERNATIONAL TRENDS IN THE DEVELOPMENT OF INNOVATIVE HR TECHNOLOGIES IN THE CONTEXT OF THE DIGITAL ECONOMY

  Hanna PYSAREVSKA, Mykola PYSAREVSKYI, Danylo MUKHA (Author)

  540-545

  • PDF (Ukrainian)

• METHODOLOGY FOR MEASURING THE LOGISTICAL POTENTIAL OF AN INDUSTRIAL ENTERPRISE

  Sergii VYSHNIUK (Author)

  546-552

  • PDF (Ukrainian)

• ADAPTATION STRATEGIES OF TRANSNATIONAL GRAIN TRADERS FACING GEOPOLITICAL SHOCKS AND FINANCIAL, LOGISTICS, INFRASTRUCTURE AND ENERGY CHALLENGES

  Nataliya TATARENKO, Inna NABOK (Author)

  553-561

  • PDF (Ukrainian)

• FORMATION OF AN ORGANIZATIONAL AND ECONOMIC MECHANISM FOR DEVELOPING THE ECONOMIC POTENTIAL OF AN ENTERPRISE

  Vitalii VYSHNIUK (Author)

  562-566

  • PDF (Ukrainian)

• THE INFLUENCE OF GLOBAL TRANSFORMATIONS ON THE SOCIO-ECONOMIC SUPPORT FOR THE DEVELOPMENT OF RURAL AREAS OF UKRAINE IN THE POST-WAR PERIOD

  Oleksandr IATSENKO, Olha YATSENKO (Author)

  567-576

  • PDF (Ukrainian)

• RISK-ORIENTED APPROACH IN FORMING SUSTAINABLE DEVELOPMENT OF THE NATIONAL ECONOMY UNDER DIGITAL TRANSFORMATION

  Tetiana KMYTIUK, Tetiana BILYK, Olena KACHAN (Author)

  577-583

  • PDF (Ukrainian)

• CRYPTOCURRENCY AS DIGITAL ASSETS: FUNCTIONS, CLASSIFICATION AND GLOBAL REGULATORY PRACTICE

  Olena KHARUN, Lesia HRYTSYNA (Author)

  584-591

  • PDF (Ukrainian)

• DIGITAL TRANSFORMATION OF THE BUSINESS PROCESS MANAGEMENT SYSTEM AT ENTERPRISES UNDER CONDITIONS OF INSTABILITY

  Olena KOSIIUK, Mykyta RIEPIN (Author)

  592-598

  • PDF (Ukrainian)

• PRACTICAL ASPECTS OF ADMINISTRATIVE PLANNING AND CONTROL IN PROJECT MANAGEMENT

  Ruslan ATAMANIUK (Author)

  599-604

  • PDF (Ukrainian)

• FORMATION AND FUNCTIONING OF THE GRAIN MARKET UNDER NEW CHALLENGES THROUGH THE APPLICATION OF CLOUD TECHNOLOGIES IN ACCOUNTING AND ANALYTICAL SYSTEMS FOR COST ANALYSIS AND AUDIT

  Nataliia KORОBOVA, Nataliia VDOVENKO, Olena GOLOVNINA (Author)

  605-610

  • PDF (Ukrainian)

• DIGITAL ECOSYSTEMS FOR THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES: OPPORTUNITIES AND RISKS

  Oksana KULHANIK, Liudmyla DAVYDIUK (Author)

  611-616

  • PDF (Ukrainian)

• USING A MACROECONOMIC APPROACH IN ASSESSING BUSINESS ACTIVITY

  Olga GONCHAR, Serhii MOROZ (Author)

  617-623

  • PDF (Ukrainian)

• ANTI-CORRUPTION TOOLS IN THE SYSTEM OF DETINIZATION OF THE ECONOMY

  Sergey YADUKHA (Author)

  624-631

  • PDF (Ukrainian)