PETROVSKA S, YAKIVCHENKO A. PESTLE – ANALYSIS AS A TOOL FOR THE DEVELOPMENT AND IMPLEMENTATION OF INNOVATIVE MARKETING IN AN INDUSTRIAL ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2024 Sep. 26 [cited 2026 Jan. 28];334(5):219-24. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/539