PYTULYAK N, PAPROTSKA V. THE UKRAINIAN BOOK MARKET DURING THE WAR: CHALLENGES AND PROSPECTS, ADAPTATION OF MARKETING STRATEGIES AND TOOLS OF ITS SUBJECTS. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Aug. 28 [cited 2026 Jan. 28];344(4):203-8. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2185