KUSHCH A, LATYSHEV K. THE ROLE OF INNOVATION ACTIVITY IN STRATEGIC MARKETING AND ITS IMPACT ON ENTERPRISE DEVELOPMENT: THE CASE OF NETFLIX. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 May 14 [cited 2026 Jan. 28];342(3(1):312-6. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1763