OTENKO I. THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF THE BRAND REVITALIZATION PROCESS. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2021 Mar. 6 [cited 2026 Jan. 28];294(3):245-9. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1827