USTIK T. ADVERTISING MANAGEMENT AS A BASIS FOR THE FORMATION OF EFFECTIVE MARKET ACTIVITY OF COMPANIES. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2023 Apr. 27 [cited 2026 Jan. 28];316(2):326-31. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/678