BOIKO, Natalia. APPLICATION OF BEACON TECHNOLOGY IN OMNICHANNEL MARKETING: EUROPEAN EXPERIENCE, PROSPECTS FOR UKRAINE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 334, n. 5, p. 351–356, 2024. DOI: 10.31891/2307-5740-2024-334-52. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/765. Acesso em: 28 jan. 2026.