PETROVSKA, Svitlana; YAKIVCHENKO Andriі. PESTLE – ANALYSIS AS A TOOL FOR THE DEVELOPMENT AND IMPLEMENTATION OF INNOVATIVE MARKETING IN AN INDUSTRIAL ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 334, n. 5, p. 219–224, 2024. DOI: 10.31891/2307-5740-2024-334-30. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/539. Acesso em: 28 jan. 2026.