TANASIICHUK, Alona; HROMOVA, Olha; SHEVCUK, Anna. RESEARCH OF ADVERTISING AND PR CAMPAIGN DEVELOPMENT OF THE COMPANY BRAND IN THE DIGITAL ENVIRONMENT. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 334, n. 5, p. 491–498, 2024. DOI: 10.31891/2307-5740-2024-334-74. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1033. Acesso em: 28 jan. 2026.