LARINA, Yaroslava; GALCHYNSKA, Julia; DICHENKO, Anna. INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 320, n. 4, p. 176–182, 2023. DOI: 10.31891/2307-5740-2023-320-4-26. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/455. Acesso em: 28 jan. 2026.