BORYSOVA, Tetiana; PROTSYSHYN, Yuliia; HALKO, Lyudmyla. MARKETING MANAGEMENT AND MEASURES TO REDUCE PERCEIVED RISK IN BUSINESS: AN ANALYSIS OF INTERCONNECTION. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 322, n. 5, p. 100–103, 2023. DOI: 10.31891/2307-5740-2023-322-5-15. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/366. Acesso em: 28 jan. 2026.