KOLOMYTSEVA, Olena; SHEVCHENKO, Nataliia; SERHIIENKO, Oleksandr. OPTIMIZATION OF STR MARKETING STRATEGY OF AGRICULTURAL COMPANIES IN THE REGION BASED ON ARTIFICIAL INTELLIGENCE AND PRINCIPLES OF SMART SPECIALIZATION. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 332, n. 4, p. 441–446, 2024. DOI: 10.31891/2307-5740-2024-332-67. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/860. Acesso em: 28 jan. 2026.