PYTULYAK, Natalia; PAPROTSKA, Vita. THE UKRAINIAN BOOK MARKET DURING THE WAR: CHALLENGES AND PROSPECTS, ADAPTATION OF MARKETING STRATEGIES AND TOOLS OF ITS SUBJECTS. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 344, n. 4, p. 203–208, 2025. DOI: 10.31891/2307-5740-2025-344-4-27. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2185. Acesso em: 28 jan. 2026.