KUSHCH, Anastasiia; LATYSHEV, Kostiantyn. THE ROLE OF INNOVATION ACTIVITY IN STRATEGIC MARKETING AND ITS IMPACT ON ENTERPRISE DEVELOPMENT: THE CASE OF NETFLIX. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 342, n. 3(1), p. 312–316, 2025. DOI: 10.31891/2307-5740-2025-342-3(1)-44. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1763. Acesso em: 28 jan. 2026.