NEKHAI, Victoriia; KOLOKOLCHYKOVA, Iryna. METHODOLOGICAL PRINCIPLES OF THE FORMATION OF THE PARADIGM FOR THE SALE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 314, n. 1, p. 120–125, 2023. DOI: 10.31891/2307-5740-2023-314-1-17. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/702. Acesso em: 28 jan. 2026.