SHUBA, Tetiana; BOLOTNA, Oksana; VITOV, Oleksandr; KUDREVICH, Alina. THE ROLE OF SOCIAL RESPONSIBILITY IN THE USE OF ARTIFICIAL INTELLIGENCE IN THE MARKETING ACTIVITIES OF AN ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 336, n. 6, p. 52–55, 2024. DOI: 10.31891/2307-5740-2024-336-7. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/734. Acesso em: 28 jan. 2026.