BURTSEVA, Tetiana; VASYLCHENKO, Lidiia; PEPCHUK, Serhii; PALONNA, Tetiana. THE ROLE OF ECONOMIC AND MATHEMATICAL MODELS AND INFORMATION TECHNOLOGIES IN MARKETING ACTIVITIES OF RETAIL ENTERPRISES. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 326, n. 1, p. 381–385, 2024. DOI: 10.31891/2307-5740-2024-326-60. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/72. Acesso em: 28 jan. 2026.