DVORNYK, Inna; STADNYK, Viktoriya. THE ROLE OF ADVERTISING IN FORMING ECONOMIC ACTIVITY AND MARKETING COMMUNICATIONS OF ENTERPRISES. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 354, n. 3, p. 254–261, 2026. DOI: 10.31891/2307-5740-2026-354-34. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2829. Acesso em: 13 nov. 2026.