ZHYGALO I. THE USE OF COLOR IN ADVERTISING: PSYCHOLOGICAL ASPECTS OF INFLUENCE ON CONSUMERS. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2023 Sep. 7 [cited 2026 Jan. 28];322(5):146-51. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/375