NESTORISHEN I, KOSOVSKA K. DIGITAL TRANSFORMATION OF TOURISM: THE IMPACT OF ARTIFICIAL INTELLIGENCE AND SOCIAL MEDIA ON THE FORMATION OF TOURIST BEHAVIOR. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Dec. 11 [cited 2026 Jan. 28];348(6):202-8. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2557