KOSTENYUK Y, BEZPIATKO O. FORMING AN ANALYTICAL MODEL FOR POSITIONING A COMPANY’S BRAND. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Dec. 11 [cited 2026 Jan. 28];348(6):92-6. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2547