LISYANSKIY S. EVALUATING THE EFFICACY OF INTEGRATED MARKETING COMMUNICATIONS WITHIN VETERINARY PHARMACEUTICAL E-COMMERCE. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Oct. 16 [cited 2026 Jan. 28];346(5):634-40. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2517