YANOVSKA V, PYLYPENKO O, TVORONOVICH V, USTILOVSKA A. EVOLUTION OF MARKETING CONCEPTS: FROM CLASSIC EXCHANGE TO CONSUMER EXPERIENCE. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Oct. 16 [cited 2026 Jan. 28];346(5):453-6. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2491