LYSYTSYA N. ADVERTISING AND PR AS TOOLS OF INFLUENCE IN MARKETING OF CREATIVE INDUSTRIES. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Oct. 16 [cited 2026 Jan. 28];346(5):448-52. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2490