IVANECHKO N, OKONSKYI M. THE IMPACT OF CHANGING CONSUMER BEHAVIOR ON THE MARKETING COMMUNICATION POLICY OF SPORTS AND ENTERTAINMENT COMPLEXES. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Aug. 28 [cited 2026 Jan. 28];344(4):177-81. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2181