KUZMENKO O, KRUL D. INNOVATIVE FACTORS OF INCREASING THE COMPETITIVENESS OF RETAIL CHAINS IN UKRAINE. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 Aug. 28 [cited 2026 Jan. 28];344(4):39-45. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2163