SHESTAKOVSKA T, SHEVCHENKO O, SEMCHENKO-KOVALCHUK O, NIKOLAYENKO Y. THE ESSENCE OF INNOVATIVE MARKETING AND MARKETING SYSTEMS: MODERN CONCEPTS AND THEIR IMPACT ON ENTERPRISE DEVELOPMENT. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 May 14 [cited 2026 Jan. 28];342(3(2):140-6. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1927