RODIONOV S. SEARCH ENGINE OPTIMIZATION IN INTERNET MARKETING UNDER THE TRANSFORMATION OF GENERATIVE ARTIFICIAL INTELLIGENCE: FROM GOOGLE TO CHATGPT. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2025 May 14 [cited 2026 Jan. 28];342(3(2):73-7. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1917