BOIKO R. CONCEPTUAL APPROACHES TO THE APPLICATION OF THE MARKETING MANAGEMENT CONCEPT AT THE ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2021 Dec. 30 [cited 2026 Jan. 28];300(6(2):100-7. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1312